To address this challenge, the beauty brand turned to GiftKart, a versatile tool that facilitated the seamless setup and management of a reward program.
Here's how the brand orchestrated a successful campaign:
Email Marketing Campaign:
The brand emailed their customers about a limited-time offer where they could receive a $25 gift card on orders exceeding $250. This strategy was aimed at encouraging customers to place higher value orders, with the promise of a rewarding return.
Automated Reward Program with GiftKart:
Utilizing the GiftKart app, the brand set up a reward program that automatically added a $25 gift card to the cart for eligible orders, followed by an email notification containing the gift card details. This automation ensured a smooth and hassle-free experience for both the brand and the customers.
Creating Urgency with a Time-Bound Reward:
To foster a sense of urgency and encourage quick repeat purchases, the issued reward cards had a one-month expiry date. This strategy was designed to nudge customers to return and redeem their rewards within a short timeframe, thus accelerating the cycle of repeat purchases.
Integration with Klaviyo for Targeted Email Flows:
The brand integrated GiftKart with Klaviyo to design a series of email flows. These emails not only notified customers about the reward but also sent reminder emails coupled with product recommendations, creating a personalized and engaging customer experience.
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