How A DIY Epoxy Solutions Provider Brand Made $159K+ with Strategic Upsell Bundles
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The brand was a leading provider of high-quality DIY epoxy solutions, specializing in epoxy products for countertops, flooring, and shower walls.
Their DIY epoxy kits allowed customers to transform their spaces with professional-quality results, all while keeping costs affordable.
To further grow their business and improve their customer experience, the brand aimed to boost their average order value (AOV) and optimize their e-commerce strategy.
After assessing several options, they turned to upsell bundles as a solution.
They used Fly, a Build-for-Shopify bundle builder app, and created 28 upsell bundles, resulting in $159K+ in sales and selling over 500 bundles.
Here’s how they achieved this success.
The brand was a leading provider of high-quality DIY epoxy solutions, specializing in epoxy products for countertops, flooring, and shower walls.
Their DIY epoxy kits allowed customers to transform their spaces with professional-quality results, all while keeping costs affordable.
To further grow their business and improve their customer experience, the brand aimed to boost their average order value (AOV) and optimize their e-commerce strategy.
After assessing several options, they turned to upsell bundles as a solution.
They used Fly, a Build-for-Shopify bundle builder app, and created 28 upsell bundles, resulting in $159K+ in sales and selling over 500 bundles.
Here’s how they achieved this success.
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A DIY Epoxy Solutions Provider boosted their sales by $159K+
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Introduction
The brand was a leading provider of high-quality DIY epoxy solutions, specializing in epoxy products for countertops, flooring, and shower walls.
Their DIY epoxy kits allowed customers to transform their spaces with professional-quality results, all while keeping costs affordable.
To further grow their business and improve their customer experience, the brand aimed to boost their average order value (AOV) and optimize their e-commerce strategy.
After assessing several options, they turned to upsell bundles as a solution.
They used Fly, a Build-for-Shopify bundle builder app, and created 28 upsell bundles, resulting in $159K+ in sales and selling over 500 bundles.
Here’s how they achieved this success.
Challenges
Before implementing upsell bundles, the brand faced several challenges that were limiting their potential for growth:
1. Low Average Order Value (AOV)
Despite offering high-quality products, the brand knew they were missing out on additional revenue, contributing to a lower-than-expected AOV.
Their customers were primarily purchasing individual items or kits, which limited the overall revenue per transaction.
There was a need to encourage shoppers to purchase more products in a single order.
2. Missed Upselling Opportunities
The brand had a wide range of complementary products that could be sold together, such as primers, top coats, and decorative additives.
However, these products were sold separately—they missed out on upselling and cross-selling opportunities.
Customers weren’t aware of the full set of items they could use for their DIY projects, leading to lower engagement and sales.
3. Profit Margin Improvement
While the brand already offered quality products at a competitive price, improving profit margins was a priority.
There was a need to remain price-competitive without increasing product pricing significantly.
4. Customer Decision Fatigue
The wide selection of products available often led to decision fatigue among customers.
The process of manually selecting products caused friction in the shopping experience, potentially affecting the conversion rates.
5. Lack of Personalization in Product Offerings
Although the brand provided high-quality products, customers weren’t given the options to select texture, colors, size, finish or quantity.
Without personalized options, customers were less likely to find the exact combination of products they needed, leading to missed opportunities for additional sales.
6. Absence of Value-driven Promotions
The company faced difficulty in creating promotions that clearly demonstrated value to customers.
Without effective promotional strategies, customers had little incentive to increase their purchase size.
Solutions
To address these challenges, the company decided to implement a bundling strategy using Fly, a powerful built-for-Shopify app that helps businesses create, manage, and sell product bundles.
Fly’s easy-to-use platform allowed the brand to design 28 upsell bundles that helped promote several complementary products and streamline the shopping experience for their customers.
Here’s a detailed breakdown of how the solution was implemented:
1. Upsell Bundles for Specific Needs
The brand introduced 28 tailored upsell bundles to address a variety of customer needs.
For example, customers looking to renovate countertops or floors required specialized products like bonding primers, epoxy coatings, and top coats.
By creating bundles that grouped these essential products together, the brand provided a one-stop solution for its customers.
Here is a list of bundles created:
Bonding Primer and Sealer Bundle
Product: Bonding Primer and Sealer
Upsells: Ultimate Top Coat, Epoxy Countertop Toolkit and Epoxy Undercoat
Discount: 10% off
Target Audience: Customers upgrading countertops with epoxy products
Cabinet and Furniture Painting Essentials
Product: Indigo Twilight Cabinet and Furniture Paint
Upsells: Cabinet and Furniture Primer and Cabinet and Furniture Top Coat
Discount: 10% off
Target Audience: Customers looking to transform furniture with high-quality finishes.
Countertop Epoxy Bundle
Product: Countertop Epoxy
Upsells:Epoxy Undercoat, Epoxy Countertop Toolkit and Ultimate Top Coat
Discount: 10% off
Target Audience: DIYers looking for a complete countertop makeover.
Ensure Success with a Well-Prepared Floor! Bundle
Product: Floor Patch Epoxy Gel Kit
Upsells: Flooring Epoxy Undercoat, Moisture Seal Epoxy Primer and Flooring Ultimate Top Coat
Discount: 10% off
Target Audience: Customers looking to achieve a durable, moisture-resistant floor.
Target Audience: DIYers creating custom countertops or resin-based projects.
Moisture Seal Epoxy Primer Bundle and Save
Product: Moisture Seal Epoxy Prime
Upsells: Floor Patch Epoxy Gel Kit, Flooring Epoxy Undercoat, Flooring Ultimate Top Coat
Discount: 10% off
Target Audience: Customers looking to seal and protect floors with a moisture-resistant finish.
Super Cast Epoxy Bundle
Product: Super Cast Epoxy
Upsells: Ultimate Top Coat, PolyColor Metallic Pigment Powder and Router Slab Jig
Discount: 10% off
Target Audience: Customers looking for custom epoxy casting and countertop projects.
Upgrade Your Countertop Kit
Product: Carrara Marble Epoxy Countertop Kit
Upsells: Bonding Primer and Sealer, Epoxy Countertop Toolkit and Ultimate Top Coat
Discount: 10% off
Target Audience: Customers looking to upgrade their countertops with a complete DIY kit.
Upgrade Your Shower Kit
Product: Epoxy Shower Prep Kit
Upsells: Liquid Epoxy Dyes, PolyColor Metallic Pigment Powder and Ultimate Top Coat
Discount: 10% off
Target Audience: Customers transforming their showers with high-quality epoxy finishes.
2. Encourage Upselling and Cross-selling
The brand was able to upsell and cross-sell various products by designing the upsell bundles with a curated selection of related items.
This worked because their customers were more likely to purchase additional products that would help them complete their projects successfully.
This not only helped increase the average order value (AOV) but also improved customer satisfaction by offering everything customers needed in one convenient package.
Additionally, bundling encouraged customers to try products they might not have considered previously, broadening their product adoption and increasing overall sales.
3. Customization and Personalization
The brand recognized that no two bundles are the same, so customization and personalization were central to their bundling strategy.
These upsell bundles promote customization by offering a variety of options in size, type, texture, color, and quantity.
For instance, the “Epoxy Casting Resin Bundle” let customers choose the quantity of Countertop Epoxy (from ½ to 4 gallons), and colors selection and size (15G bag or 40Z jar) for the PolyColor Metallic Pigment Powder.
Polycolor Metallic Pigment Powder available in many colors and sizes.
This personalization not only made the bundles more relevant to individual customers but also enhanced the shopping experience by making it feel more tailored to their needs.
It helped build stronger customer satisfaction and loyalty.
4. Strategic Discounts for Bundle Purchases
A core component of the bundling strategy was offering strategic discounts to incentivize customers to buy bundles.
Each bundle was offered with a 10% discount, which made the bundles not only more affordable but also more attractive.
The discount served as a powerful motivator for customers to purchase more, as it created a clear value proposition.
The strategic pricing encouraged customers to make larger purchases, increased their average order value (AOV) and boosted revenue per customer.
5. Simplifying the Shopping Journey
The goal of the bundling strategy was to streamline the customer’s shopping experience.
Instead of having to search for individual items, customers could find all the essential products for their project grouped together in a single bundle.
This simplicity not only saved time but also eliminated decision fatigue, as customers didn’t need to figure out what products would work best together.
By making the shopping process more intuitive, the brand made it easier for customers to complete their purchases, improving the overall conversion rate.
6. Data-driven Insights for Ongoing Optimization
Fly’s analytics dashboard was crucial in providing the brand with actionable data on the performance of each bundle.
Key metrics such as bundle share, total number of orders, total value of sales, and order quantity helped the brand understand which bundles were performing the best.
These insights allowed the brand to continuously optimize its offerings based on real-time data.
For example, if a particular bundle was selling well, the brand promoted it more heavily or featured it prominently on their website.
Conversely, underperforming bundles were adjusted to better meet customer needs.
The ability to track this data allowed the brand to make data-driven decisions and optimize its bundling strategy over time.
7. Simple Setup
Fly’s platform made it easy to create and manage upsell bundles without needing any technical expertise.
Setting up a bundle was straightforward: the brand simply needed to upload an image, add text, select the upsell products, and apply any discounts.
This quick and easy setup allowed the team to focus on the strategic aspects of bundling, such as which products to group together and how to price them.
Because Fly’s platform was designed for ease of use, the brand could quickly roll out new bundles or adjust existing ones, ensuring they remained aligned with changing customer preferences and market conditions.
Results
The decision to implement product bundles with Fly resulted in impressive revenue growth. Here’s a breakdown of the key results:
1. 159K+ Total Revenue Growth
The overall revenue reached over $159K, demonstrating a significant impact from the upsell bundling strategy.
Upsell bundles played a key role in increasing sales and contributing to overall growth.
2. 500+ Bundles Sold
More than 500 bundles were sold, indicating strong customer interest in these upsell bundled offers.
3. Top-Selling and Profitable Bundle: “Upgrade Your Countertop Kit”
The Upgrade Your Countertop Kit emerged as the best-performing bundle, with 100+ orders and $37K+ in sales.
Its bundle design and the upsell options for countertops resonated well with customers.
The bundle’s profitability shows that it appeals to customers who are willing to spend more on complete, high-value countertop solutions.
4. Other High-Performing Bundles
The Upgrade Your Countertop Kit 2 achieved 60+ orders, generating $21K+ in sales, while the Countertop Epoxy Bundle garnered 420+ orders, resulting in $45K+ in sales.
The Lip Treatment Capsule also saw strong performance with 150+ orders and 13K+ in sales, contributing to the overall success of the campaign.
5. Increased Average Order Value (AOV)
With the implementation of upsell bundles, there was a noticeable increase in Average Order Value (AOV) with them, making $305 more per order.
Customers who bought upsell bundles often spent more than they would have on individual products, driving a higher overall sales volume.
6. Stronger Customer Engagement and Satisfaction
The bundles, particularly those with customizable options, encouraged customers to explore and engage with more products within the brand’s range.
Upsell bundles allowed the brand to create curated product experiences that resonate with their customers, leading to greater satisfaction and loyalty.
The curated upsell bundles made shopping easier for customers, enhancing their overall experience and increasing the potential for repeat purchases.
Fly provided the brand with the capability to create customized upsell bundles, access real-time analytics, and easily manage their bundling campaigns.
Whether for the holiday season or everyday sales, product bundling is a proven way for Shopify store owners to increase revenue, improve AOV, and drive customer satisfaction.
If you’re looking to replicate these results and elevate your Shopify store’s upsell bundling strategy, download Fly today and start optimizing your sales.
Install Fly Now to create your own high-converting upsell bundles.
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