1. Expanding Product Bundles:
Lil Helper addressed the challenge of expanding their bundle types and diversifying their products by switching to Easy Bundles. With Easy Bundles, they were able to quickly set up and launch over 20 unique bundles to meet various customer needs, thanks to our guided setup process, which includes FAQs, tutorial videos, and responsive customer support.
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By organizing these bundles into four main categories—Baby, Nursing, Family, and Menstrual — Lil Helper was able to offer a variety of options in each group without complicating their operations and improve their upselling opportunities.
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2. Data-Driven Easy Customization:
As they constantly experimented with different bundles, the Shopify-native interface of our app made branding and customization straightforward for them. Once they understood the app, they were able to quickly navigate and customize their bundles according to data. Easy Bundles' detailed analytics not only identified the most popular bundles through easy-to-read pie charts but also tracked customer engagement, showing how many viewed and purchased each bundle.
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Additionally, for customers who preferred to create their own bundles, the analytics provided insights into the most frequently chosen products, enabling Lil Helper to better understand customer preferences.
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3. Boosting AOV Through Strategic Bundles:
Lil Helper used Easy Bundles' detailed analytics to pinpoint which bundles were most profitable by analyzing their earnings from individual bundles. This approach allowed them to keep only the bundles that resonated well with customers and were financially beneficial. This strategic selection helped increase their average order value (AOV) by promoting only the best-performing bundles.
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For example, the “HyPs Multi-Pack” in the women's category and the “Cloth Diaper Day Pack” showed strong performance, so they kept it for a longer time and still offer it. However, they stopped offering less successful options like the quick starter kit for women and babies to provide an easy shopping experience and to focus on high-value offerings.
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4. Custom Bundle Creation:
Lil Helper launched a "build your own bundle" feature through Easy Bundles, addressing the personalized shopping demands in the baby and mom sector. Customers can now tailor their purchases to fit exact preferences, such as size, color, and gender for a better shopping experience.
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This customization is key in a market with diverse family needs, allowing for the selection of products like cloth diapers and nursing pads to fit specific requirements. Whether it's choosing the perfect cloth diaper color, selecting the right size of nursing pads, or combining baby care products that meet specific health standards. The BYOB feature not only caters to individual preferences but also boosts purchases with discounts for larger bundles, increasing customer satisfaction and sales. This initiative strengthens Lil Helper's customer-centric approach in a competitive market.
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5. Correct SKU Updates:
Easy Bundles employs the latest Shopify technology instead of outdated "draft order" methods, to effectively resolve SKU discrepancies. This strategy ensures precise inventory tracking and faster order fulfillment. By focusing on merchant store theme integration and applying our expertise, we've simplified operations and eliminated the need for manual SKU adjustments.
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6. Discount Consistency:
By smartly utilizing Shopify's native discount APIs, Easy Bundles fixed the discount issues, letting customers stack discounts smoothly. This improvement not only reduced cart abandonment rates but also provided a better overall shopping experience. We worked with their team to test it out so that they don’t face this problem again.
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