As a business, you want to make the best of your holiday sales. And Black Friday Cyber Monday, or BFCM, is one of the crucial shopping events you should focus on.
Though you may think that BFCM is just another holiday, don't underestimate its power. The $16.4 million sales (US) made on Black Friday and $12.4 billion sales made on Cyber Monday in 2023 speaks for itself.
Itâs an important time, and you can really up your sales and conversions if you play your cards right. All you have to do is give the right deals and offers to your customers, and theyâll be interested in purchasing more of your products.Â
Sure, it's easier said than done. But Iâve got you covered.
In this blog, Iâll explain the various Black Friday and Cyber Monday deals and offers you can give to your customers, how they work, and why it can help your business.Â
Letâs get started.
What is BFCM?
BFCM stands for Black Friday and Cyber Monday. It is a popular shopping event that happens in late November. Typically, BFCM represents a prime opportunity for customers to find great bargains and for businesses to increase their sales.
Why Should You Target Black Friday and Cyber Monday?
Targeting Black Friday and Cyber Monday in 2024 is essential. Here are a few reasons to consider.
1. You can Easily Catch the Attention of Customers
BFCM is the time when your customers are already in the mood to purchase. They are actively searching for products they want to buy. But theyâre not just looking for products; theyâre after âgreat deals and offersâ on those products.
Giving Black Friday Cyber Monday deals and offers is one of the best things you can do. Upon seeing your great promotions, they will be more likely to visit your website and checkout your products because they think theyâre getting a better deal.
This makes it a very easy way to increase your website traffic and gain more conversions.
2. More People are Aware of Your Brand
Great, so your potential customers are on your website. Theyâre looking through the great deals and offers. They think it's great and they love it. Now, what this does is people remember your brand. Not only that, they associate it with positive thingsâgreat Black Friday Cyber Monday deals and offers. This good impression will pay off in the long run in the form of good recall value and repeat purchases.
3. You can Clean Up Your Inventory
Got some products that are collecting dust? Well, BFCM is the time to promote these products with other well-performing products and offer significant deals and offers on them. Your customers are more likely to purchase your products if they have great deals or offers, even if theyâre lesser-known or rarely purchased.
4. Your Deals and Offers can Increase Average Order ValueÂ
You might think that giving deals and offers may be costly. Itâs true, only if you do it wrong.Â
If youâre making the best of your strategic Black Friday Cyber Monday deals and offers and playing into FOMO, customers are more likely to purchase additional products as they want to get the benefits of the deals and offers.Â
For instance, looking at a count-down timer on your website, your customer might think theyâll have to buy a bundle soon (with more products) to avail free shipping, or theyâll have to pay more for it later on. So, they purchase immediately.Â
Then by upselling and cross-selling products to them, and providing additional BFCM gifting options, you can make your customers buy and spend more. This increases the average order value (AOV) per order. Thus, deals and offers when given strategically, can easily increase your average order value.
You can check out Skai Lamaâs Easy Bundles and Fly for creating bundles, upselling and cross-selling products. Gift Lab provides a lot of gifting options from gift wrapping to personalized messages. These apps can help increase your AOV.
5. You can make More Conversions
Your strategic Black Friday Cyber Monday deals and offers can bring in more customers and by helping them easily purchase through an optimized website landing page, product pages and checkout page, you can get more conversions.
For example, your landing pages could be designed for BFCM, with gift guides or product recommendation quizzes using Giftkart and Byte. This can help your customers find new BFCM products suitable for them.Â
A simple checkout with free shipping can further motivate your customers to complete the purchase.
6. Happy Customers make Repeat Purchases
Happy customers who had a positive experience with your brand during BFCM are likely to return to your business for future purchases. This increases your customer lifetime value (CLV).
How Should You Target Black Friday Cyber Monday Deals and Offers?
Hereâs how you can plan your Black Friday Cyber Monday deals and offers.
1. Understand Your Goals
Clearly define your business objectives. Are you aiming to clear out excess inventory, attract new customers, reward loyal customers, simply boost overall sales or achieve something else? Understand your goals and give your customers deals and offers accordingly.
2. Know Your Numbers
Break down your fixed costs, variable costs, and other additional costs. Then calculate your net profit margin to understand how much room you have for discounts. Based on this determine your break even point to understand the minimum sales needed to cover costs after the discount.
3. Leverage Your Data
Analyze your past data to identify trends, customer behavior and product performance. Also, assess your previous campaign conversion rates, average order value, and customer retention rates. Based on this data, plan the deals and offers you want to give to your customers.Â
4. Personalize and Refine
Offer your customers personalized Black Friday Cyber Monday deals and offers based on their purchase history, preferences or loyalty. Track sales, revenue and customer behavior during the campaign and change deals and offers accordingly.
5. Give a Variety of Black Friday Cyber Monday Deals and Offers
You may ask whatâs the best deal or offer to give during BFCM? Well, there is no one answer. The ideal discount, deal, or offer is unique to each business. Factors such as sales history, budget, target audience, and inventory levels influence the best approach. Experimentation is key to discovering what resonates with your customers and drives results.
Based on your goals, you can target Black Friday Cyber Monday deals and offers:
Straightforward Savings: Percentage and dollar-value discounts, BOGO deals, or Bundled discounts.
Incentives for Buying: Volume discounts, tiered discounts, sitewide discounts, first-time discounts, and early access or limited-edition products for VIP customers.
Ongoing Customer Incentives: Membership and Loyalty deals, bonus deals, premium discounts, and extended warranties.
Urgency and Scarcity: Flash sales, daily deals, limited-edition products, referral discounts and abandoned cart offers.
Checkout Promotions: Coupons, countdown timers, free shipping, and flexible shipping and payment.
Boosting Engagement: Gamification, Mystery discounts and gifts.
6. Test and Optimize
Maximize the impact of your Black Friday Cyber Monday deals and offers by continuously testing and refining them. Implement A/B testing to compare different promotional elements such as discount percentages, offer types, and customer segments and see what works best.
7. Focus on Long-Term StrategyÂ
Donât just focus on the short-term wins. The long-term strategy is important. See how your BFCM deals and offers impact your business goals, brand image, and customer perception and loyalty. Make sure youâre giving your customers actual deals and offers of value and not just throwing price reduction promotions at them. With customer satisfaction, you can actually convert your customers into long-term buyers.
What are the Black Friday Cyber Monday Deals and Offers You can Give?
DiscountsÂ
Gift-With-Purchase DealsÂ
One-Click Upsells
Early Access Deals
Hourly Deals & Daily Deals
Premium DealsÂ
Bonus OffersÂ
Personalized Offers
Extended Warranties Deals
Gamify Your Promotions
Interactive Contests
Limited Edition ProductsÂ
Flash Sales
Promotional Coupon at CheckoutÂ
Abandoned Cart Offers
Countdown Timers
Free ShippingÂ
Buy Now, Pay Later OffersÂ
Charity Tie-Ins
GiftingÂ
Cashback
Here are the 21 best Black Friday Cyber Monday deals and offers you can give.Â
These deals and offers are great for all businesses looking to make their promotions stand out during BFCM and increase sales.
1. DiscountsÂ
Discounts are a simple way to give a price reduction to your customers. You can give various discounts:
Percentage Discounts: You discount a certain percentage of the product or cart value. It is recommended to keep the discounts between the 25% and 30% range, but you can give deep discounts (over 50%) as well.
Dollar Value Discounts: You can give a discount on the cart value by a fixed amount. E.g., $10 off on a minimum purchase of $80.
Buy One Get One Discounts: You can offer customers a second item free or at a deep discount, usually 50% off.
Volume Discounts: You incentivize customers with discounts when products are bought in bulk. E.g., $10 off the purchase of 12 packs of Meowlish Tuna.
Tiered Discounts: You can give your customers different levels of discounts based on the amount they spend. For example, if your AOV is $70, make that the base. Offer a 10% discount for up to $70 and a 20% discount for orders above 70%.
Bundled Discounts: You can offer multiple products as a bundle at a reduced price. E.g., a 20% on a skincare bundle.
Subscription Discounts: You can offer price reductions to customers who commit to recurring purchases. These discounts, which can be a percentage, fixed amount, or set prices, incentivize customers to choose subscription plans over one-time purchases.
Sitewide Discounts: You can offer a blanket discount that applies to all products on the website. E.g., 20% off sitewide.
First Order Discounts: By offering a percentage or fixed amount off the total order or including perks like free shipping or a complimentary gift on the first order, you can encourage initial purchase.
Referral Discounts: Give your existing customers discounts for referring their friends and family. E.g., if they refer 3 friends, they get 15% off, and if they refer 5, they unlock a 30% discount.
Mystery Discounts: You donât reveal the discount outright. Rather, you instill a sense of anticipation and excitement by asking customers to unlock their discounts. E.g., win a scratch card, email them a mystery discount unlock code, or use a spin-the-wheel mechanism to win discounts.
Why It Works
Your customers are actively looking for discounts during BFCM. So, giving them discounts makes them interested in your products.
Discounts  help you stand out from your competition, especially if you have better discounts than them.
More people know about your brand due to your discounts and are more likely to stay as loyal customers due to a positive experience.
2. Gift-With-Purchase DealsÂ
Who doesn't love a free gift?Â
The gift-with-purchase deal is the most exciting of all BFCM deals. It's a marketing tactic where you give customers a free gift on purchasing from your store. It's the perfect way to delight customers and create a positive shopping experience.Â
âWhy It Works
Your customer perceives the value of the gifts theyâre purchasing 2.4 times more than they actually cost to you.Â
Your customers feel happy to receive a free gift and have a positive impression of your brand.
Almost 90% of customers who get a free gift are inclined to make a repeat purchase as they have a positive notion of your brand.
Kite is a powerful discounting and free gift app on Shopify. Use it to create impactful discounts this BFCM.Â
3. One-Click Upsells
A one-click upsell is a sales tactic where customers are redirected to another page for upsell after checkout, but it's before they reach the thank you page.Â
They can purchase an additional product (upsell) immediately with just a single click. This strategy is shown to have increased revenue by 35%.Â
Offer upsells that enhance the primary purchase, using customer data for tailored recommendations.
Why It Works
Customers are already in a buying mindset. They are more inclined to buy another complementary product to avail an offer.
As their card information is already stored, customers can easily add another product and purchase it quickly.
Upsell or cross-sell across the product, cart, and checkout pages using Fly.
4. Early Access Deals
Early access deal is when you give a specific segment of shoppers access to your Black Friday Cyber Monday deals and offers and inventory before the masses. Itâs exclusive and makes them feel special.
You can use early access deals to distribute your server load as well.Â
Why It Works
You create hype around your BFCM deals and offers and make your customers interested in your BFCM sales.
Your customers feel special, and this makes them want to buy from you.
You stand out from your competitors as youâre starting your BFCM promotions before them.Â
5. Hourly Deals & Daily Deals
Hourly deals are deals that keep changing every hour on your site. Likewise, daily deals are those which keep changing every day. Example: 50% off sitewide between 8 am and 9 am, or 29% off on 29th November.
Why It Works
Your customers have a strong urge to not miss out on good deals or offers, and these deals make them more inclined to check the website every hour or day to not miss out.
Since your customers are actively looking out for these deals, theyâll definitely purchase from you.
These deals create a sense of urgency, resulting in your customers making impulse purchases.
6. Premium Deals
A premium deal is a deal that offers products at an exceptional value or quality at a discounted price. These deals are often time-limited.Â
You can offer your premium deals to:
High-Value Customer: Give them limited edition products or significant discounts.
Membership or VIP Customer: Besides the benefits of high-value customers, give them early access to sales, VIP customer support, and curated product selection.
New Customers: Tiered discounts or free shipping.
Why It Works
More benefits make your customer feel special and more inclined to be a member, sign up for a loyalty program, or be a VIP member, thereby resulting in more sales for you.
You attract more customers who are interested in gaining such benefits.
7. Bonus OffersÂ
Bonus offers are extra sweeteners you add to existing BFCM deals to create an offer that customers canât refuse. Bonuses have the potential to increase sales by 73%. You can give a bonus to first-time buyers. Or split your discounts into base and bonus. For instance, if you were to give a 30% discount, split it into 20% plus a 10% bonus discount.You can even give bonuses for using particular payment methods.
Why It Works
Your customers see the perceived value of your bonus deals and think theyâre getting the better deal, making them want to make the purchase.
Limited-time bonus deals create a sense of urgency for customers to purchase quickly.
8. Personalized Offers
Personalized offers increase your chance of customers taking you up on the offer, leading to higher conversions. Businesses that are adept at personalizing their offers witness a 10â30% increase in revenue.Â
Offers can be personalized for individual customers or entire customer segments.
Why It Works
Your customers get targeted and personalized offers, making them more inclined to make the purchase.
You can target various customer segments with offers that matter most to them, increasing your chances of conversion.
9. Extended Warranties DealsÂ
An extended warranty deal is an offer to extend the coverage of the productâs original warranty. This means that if your customer's product malfunctions or breaks down after the manufacturerâs warranty, the extended warranty can cover repair or replacement costs. It could be an express warranty, an implied warranty, or a limited warranty.
Strategically bundle extended warranties with products that are more likely to require repairs or replacements.
Why It Works
Your customers have peace of mind when purchasing your products.
Customers who are first-time purchasers during BFCM have more confidence in purchasing, thanks to the warranty on the product.
You stand out from your competitors, who have similar products but no warranty on them. Thus, customers are going to trust your products more.Â
10. Gamify Your PromotionsÂ
Gamification is a powerful tool to transform your promotions into interactive games. It uses game mechanics and psychology to motivate and engage users.Â
You can gamify your deals and offers with:
Spin-the-wheel: Offer enticing prizes like discounts, free shipping, or exclusive products upon spinning the wheel.
Quizzes and Challenges: Create interactive, personalized product recommendation quizzes and offer rewards such as tiered discounts and leaderboard points and badges for participation.
Scratch of Card: Deliver instant gratification and excitement with virtual scratch-off cards. Offer a variety of prizes, including discounts, free gifts, or exclusive access to limited-edition products.
Virtual Scavenger Hunt: Hide clues or products throughout your site, offering rewards for those who successfully complete the hunt.
Loyalty Program Challenges: Offer limited-edition badges, rewards, points, or discounts for reaching specific milestones. Create a leaderboard to foster competition and encourage repeat purchases.
Why It Works
Gamification makes your customers have fun while shopping. They spend more time with your brand, engage more, and are more likely to purchase items.
People like to try new things. Having  gamified deals and offers makes your customers happy, and they have more recall of your brand and products.
A happy customer is a loyal one. Gamification can lead to future business due to a positive brand impression.
11. Interactive ContestsÂ
Interactive contests are a promotional activity that requires active participation from your customers.
You can have interactive contests with:
BFCM Giveaway: Encourage participation in the giveaway by offering a coveted product bundle or a hefty gift card. Your customers can participate by signing up or making a purchase.
User-Generated Content Contest: You can encourage your customers to post UGC content about your product and upload it to your website. Your top-performing entries can be showcased on the website, and you can win exclusive discounts or early access to new products.
Real-Time Product Voting Contest: By pitting similar products against each other in head-to-head matchups, you create a fun and interactive experience for customers. You can have real-time vote counts and leaderboards and crown a "winner" at the end of the campaign.
Interactive Product Demos: You can integrate interactive elements such as quizzes, polls, or interactive videos to engage customers and deepen product understanding. You can offer incentives like discounts or early access to new products for completing the demo.Â
Why It Works
Such interactive contests make your customers want to spend more time on your website and win exclusive offers, leading to more customer loyalty.
Your customers remember your brand for its interactive elements, which are fun. Thus, they have a positive notion about your brand.
A positive experience with such interactive contests makes your customer trust your brand and want to buy more from you. This overall increases your customer lifetime value.
Leverage platforms like Byte to develop interactive, personalized product recommendation quizzes and recommend the best products that your customer should have a look at.
12. Limited Edition Products
BFCM limited edition product drops are a great way to attract eyeballs and drive conversions. You launch a limited edition range or a single product just for the BFCM season. If you have a limited inventory, you can offer the limited edition only to your VIP customers. It's a powerful way to reward them for their loyalty.
Why It Works
People enjoy having exclusive items. They want to tell everybody that theyâve got âthat product.â For instance, the Stanley Cups were the recent rage to have. Usually customers want to purchase limited items immediately.
FOMO makes customers want to buy these products, and the scarcity of the product encourages them to make the purchase quickly.
By having limited edition products, people feel more connected to the brand, and they are more likely to stay longer with the business. This increases your customer lifetime value and sales through repeat purchases.
13. Flash SalesÂ
A flash sale is a type of sale that offers significant discounts on a limited selection of products for a very short period of time. To maximize impact, schedule flash sales during peak shopping hours, such as early mornings (7-9 AM), lunch breaks (12-2 PM), and nights (7-10 PM).
Consider implementing multiple flash sales throughout BFCM. For instance, you could have a "Midnight Madness" sale, an "Early Bird Black Friday" deal, and a "Cyber Monday Crunch Time" offer.Â
To heighten anticipation, incorporate countdown timers into your website.
Why It Works
Customers love exclusive deals. It makes them feel special and gives them a perceived notion of the actual deal.
The time-limited aspect can make customers purchase deals quickly, and you can gain a lot more conversion under a short duration.
Your customers are more likely to purchase lesser-bought products with deeper discounts during this time. Itâs an easy chance to clear old inventory.
Choose high-demand or limited-edition products for your flash sales to generate buzz. Consider bundling complementary products together at a discounted price with Easy Bundles to boost average order value.Â
A promotional coupon at checkout is a powerful marketing tool used to incentivize purchases, attract new customers, and increase sales. By offering special deals or discounts at the checkout stage, businesses can significantly improve customer behavior and revenue.
You can give promotional coupons at checkout, such as:
Tiered Discounts with a Promotional Code: With a promotional code, like 'SAVEBIG,' your customers receive a progressive discount based on their order total. For example, they might get 10% off orders over $50, 15% off orders over $100, and 20% off orders over $150.
Stackable Coupons: By stacking discounts, your customers can maximize their savings and feel more inclined to make a purchase.
Surprise Discounts: A "mystery discount" feature, where your customers reveal a random discount upon checkout, can create a sense of anticipation and fun.
Social Sharing Coupons: Leverage the power of social media by offering checkout discounts in exchange for sharing your promotional content.
Exclusive VIP Coupons: You canoffer special coupons to VIP customers or email subscribers and incentivize them to continue shopping with your brand.
Why It Works
Your customers feel that coupons offer substantial discounts, and they are great bargains, making them more likely to purchase your products.
As your coupons expire with BFCM, your customers are more likely to feel the urgency and purchase quickly.Â
Coupons help you attract customers who might not have been otherwise interested in your product or brand.
15. Abandoned Cart OffersÂ
The abandoned cart offer is a strategic incentive provided to customers whoâve added items to their cart but havenât completed their purchase. This offer aims to entice customers back to complete their purchase.
You can give various offers at checkout such as discounts and deals, limited-time offers, personalized recommendations for upsell and cross-sell, providing support and chatbots, and loyalty rewards.
Other strategies include:
Simplifying the checkout process with guest checkout options.
Ensuring cart contents are visibly displayed throughout the shopping journey with attractive images and product descriptions.
Utilizing progress bars to guide, providing financing options for high-ticket items.
Mentioning clear shipping costs, discounts, and total order amount.
Providing free gifts or gift cards can help reduce checkout abandonment.Â
Lastly, optimize website performance for fast loading times and show exit-intent popups.
Want to know more on how to reduce checkout abandonment?Â
Download our e-book on checkout optimization to learn optimal strategies.
Why It Works
Your customers, upon being reminded about their items left in the cart and being incentivized to purchase them, make it more likely for your customers to buy those products.
A streamlined and clear checkout process increases the chance of purchase, making sure your customers do not abandon cart due to checkout process complexity.
Use Checkout Wiz to optimize your checkout experience and reduce cart abandonment.
16. Countdown TimersÂ
Countdown timers measure the time remaining until a specific event, creating urgency and encouraging impulse buying.
You can place this countdown timer in your home page, product pages, cart page, navigation bar, and pop-ups.Â
Consider including countdowns for offers such as flash sales, limited-edition products, tiered discounts, and BFCM last-minute sales to create urgency for your customers to purchase the product and make your offers stand out more effectively.
Why It Works
Countdown creates a sense of urgency and FOMO, urging your customers to purchase quickly.
Your customers are more likely to buy when they see limited-edition BFCM products or deals with a countdown, as they have a perception of scarcity for desirable products or deals.
17. Free ShippingÂ
Free Shipping is a promotional offer where the business covers the shipping costs for the customers.
You can give this offer as:
Free Shipping with a Minimum Purchase: You can offer your customers free shipping when they reach a specific order total. Use upselling and cross-selling to help your customers reach the free shipping threshold.
Tiered Free Shipping: You can give a tiered shipping structure offering different rates based on order value. Make sure to reward larger purchases with free shipping to incentivize higher spending.
Free Shipping for Loyal Customers: You should give tiered benefits based on loyalty level, such as faster shipping or free returns, to encourage increased engagement.
Limited-Time Free Shipping Offers: Create a sense of urgency by offering free shipping for a limited time. You can use countdown timers to highlight the limited time.
Bundle and Save with Free Shipping: Allow creation of product bundles at a discounted price. Make sure to highlight the bundle's total value to qualify for free shipping.
Why It Works
Free shipping makes your customer think theyâre getting products cheaper as theyâre not paying more for shipping. This encourages them to buy the product.
Your customers will add more of your products to their cart to avail free shipping, thereby increasing your average order value.
More customers are less likely to abandon their cart due to shipping costs.
Buy Now, Pay Later (BNPL) allows customers to purchase a product immediately and pay later via installments over a specific period.Â
You should make strategic partnerships with services like Afterpay, Affirm, Klarna, and Shopify's Shop Pay. It can boost BFCM sales as your customers have flexible payment options.Â
Why It Works
Your customers are able to buy expensive products and pay at their own pace, making it a more convenient purchasing option for them.
BNPL attracts new customers who would not have been able to make the payment upfront.
Customers are more likely to choose your store over your competitorsâ if you have BNPL payment options.
A charity tie-in is a collaborative effort between a business and a charity organization. These collabs help businesses gain goodwill, while charities get a chance to earn donations to help those in need.
You can create a dedicated landing page to provide charity details and donation options. Promote your tie-up with pop-ups, notifications, and charity testimonials to build trust and credibility.Â
Giving Tuesday is a great day to promote your charity partnership.
Why It Works
Your customers are more likely to support your business if you show social responsibility and support good endeavors that align with their values.
Your customers will be more interested in purchasing a product if they know that a certain amount of it would go to a good cause.
20. GiftingÂ
Gifting is a reciprocal system that drives demand for consumer goods, often through gifting items. This strategy allows you to acquire, engage, and win back customers by creating a positive shopping experience.
You can give gifting options such as:
Gift Wraps and Gift Boxes: Offer premium gift wrapping and boxing options before checkout to help your customers save time and effort, making their shopping more convenient.
Customizable Branded Gift Cards: You can give customizable BFCM-branded gift cards that allow customers to add their unique touch. Provide special discounts or perks for gift card purchasers.
Gift Set and Bundles: You can make gifting effortless with pre-curated gift sets tailored to BFCM. Also, give a "build your own" option for customers who prefer personalized selections.Â
Personalized Gift Messages: Allow your customers to include personalized messages through text or video to the order.
Personalized Gifts: You can give customizable gifts by offering engraved products to custom-designed gift boxes.
Gift Upsell and Cross-Sell: You can offer upsells and cross-sells based on the customer's cart and encourage purchasing a âcomplete giftâ.
Gift Delivery Scheduler: Allow your customers to schedule gift deliveries with a set time and date.
Gift Guides: You can give your customers highly targeted gift guides based on demographics, occasions, or price points. Also, include your new and best-selling products in your gift guide.Â
You can also create interactive gift recommendation quizzes using Byte to help guide customers towards the perfect gifts for BFCM.
Why It Works
Your customers would be more interested in purchasing gifts during BFCM, and gifting options make it very easy and convenient to create gifts for themselves or their loved ones.
Your customers feel special when they get personalization options to create gifts.
Your business gets an additional revenue stream.
Bring your gifting strategy to life during BFCM using GiftLab.
21. Cashback
Cashback is a promotional strategy where a portion of the purchase price is returned to the customer after the purchase is complete. This can be done in the form of store credit, gift cards, or even direct cash deposits.
You can give cashbacks such as:
Cashback as Store Credit or Gift Cards: You can provide cashback in the form of store credit or gift cards and incentivize customers to return to your store to redeem their rewards.
Implement Tiered Cashback: You can offer tiered cashback based on the purchase amount. For example, customers who spend between $100 and $200 might receive 5% cashback, while those who spend over $200 receive 10%. This strategy encourages customers to add more items to their cart to reach the next cashback tier.
Offer Welcome Cashback: You can give your customers welcome cashback to foster brand loyalty.Â
Make Cashback Transferable: Allow your customers to share their cashback rewards with friends and family. This can attract new customers.Â
Combine Cashback with Discounts: For a balanced approach, offer a combination of discounts and cashback. For instance, provide a limited-time discount on specific products or categories while offering cashback on all purchases.
However, if youâre a small business, you may want to focus on cashbacks only.Â
Read our blog to know why cashbacks are more effective than discounts.
Exclusive Cashback for Email Subscribers or Loyalty Members: You can give exclusive cashback deals to email subscribers or loyalty program members. This can help increase email subscription rates and encourage customer loyalty.
Cashback Challenges and Contests: Create excitement and engagement by hosting cashback challenges or contests. For example, you can offer bonus cashback to customers who share their purchases on social media or refer a certain number of friends.
Partner with Cashback Platforms: You shouldcollaborate with cashback platforms to reach a wider audience and offer additional incentives to customers.
To maximize the impact of the cashback offer, consider a strategic delay of 2-3 weeks before issuing the gift card. This creates anticipation and encourages your customers to return to your store after the initial holiday shopping rush.Â
By imposing a 3-month expiration on the gift card, you can gently nudge your customers to redeem their reward promptly, stimulating post-holiday sales.
Why It Works
Customers get immediate satisfaction from cashbacks, making them feel theyâve gotten the better deal.
Customers are more likely to spend more on more products, as they think theyâre being refunded a portion of their purchase.
Your customers are most likely to view your brand positively and make repeat purchases if you offer cashbacks.Â
With GiftKart, you can easily offer cashback on every order, setting your own rules and conditions to tailor the rewards to your specific business goals.
Want to know more strategies and tips on these Black Friday Cyber Monday deals and offers?
Download Our Free E-book on BFCM Deals and Offers today!
Which BFCM Deal or Offer Should You Give?
The answer to this question depends on your business goals. All the Black Friday Cyber Monday deals and offers that Iâve mentioned above can help you acquire customers during BFCM and stand out from competitors.
Give the BFCM deal and offer that meets your businessâ needs, and youâll be successfully differentiating yourself from the noise and significantly boosting your sales.
Do note that Skai Lamaâs comprehensive app suiteâEasy Bundles, Fly, Kite, Byte, Giftkart, Gift Lab, and Checkout Wizâcan help enhance all of your Black Friday Cyber Monday deals and offers mentioned above and increase your sales.Â
So, what are you waiting for?
Check out our comprehensive app suite today to discover how you can increase your AOV by 27%, conversion rates by 2X, and $130 in CLV this BFCM.Â
FAQ
1. Should I give more deals and offers on Black Friday or Cyber Monday?
You can give deals and offers on either of the days, based on your industry, target audience, and business goals. For instance, travel, beauty, and fashion benefit from Black Friday, while electronics and accessories benefit from Cyber Monday. Retail and technology benefit from both days.Â
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2. Can small businesses give such deals and offers too?Â
Yes, small businesses can give Black Friday Cyber Monday deals and offers too. Based on your budget, target audience, and past sales, give deals and offers accordingly. Highlight key products, leverage social media, and partner with other small businesses and influencers to promote your deals and offers.
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