Introduction: The Rise of Healthcare and Wellness Brands on Shopify
The health and wellness industry has seen an explosive rise in eCommerce, with more consumers turning to online stores for supplements, fitness gear, wellness technology, and sustainable nutrition. Shopify, the leading eCommerce platform, has become the go-to choice for healthcare brands looking to scale their businesses, build strong customer relationships, and provide a seamless online shopping experience.
From fitness supplements and meal replacements to wearable health devices and skincare, healthcare brands are leveraging Shopify's powerful subscription models, AI-driven recommendations, and international selling tools to drive growth. Whether it's Oura Ring revolutionizing wearable health tracking or Huel simplifying nutrition with meal replacements, Shopify enables brands to create engaging, customer-friendly stores that cater to the modern health-conscious consumer.
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1. Gymshark
Website: https://www.gymshark.com Gymshark is a global fitness apparel and accessories brand, known for its community-driven approach. The brand harnesses Shopify’s customization and scalability features to offer a premium shopping experience for fitness enthusiasts. Gymshark integrates features like personalized recommendations, live chat support, and quick checkout to enhance the customer journey.
2. Huel
Website: https://www.huel.com Huel is revolutionizing the way we think about meal replacement with its nutritious, plant-based products. Shopify helps Huel provide an easy-to-navigate online store, featuring dynamic product recommendations and flexible subscription models that appeal to its health-conscious customers.
3. Vital Proteins
Website: https://www.vitalproteins.com Known for its collagen-based health supplements, Vital Proteins utilizes Shopify to manage its expansive product line. Shopify's advanced inventory management and seamless payment processing make it easy for Vital Proteins to scale their operations and cater to a large audience.
4. Goli Nutrition
Website: https://www.goli.com Goli Nutrition, famous for its apple cider vinegar gummies, has embraced Shopify to build a strong online presence. With Shopify, Goli has been able to run effective promotional campaigns, manage orders efficiently, and provide a user-friendly experience for their customers.
5. Oura Ring
Website: https://www.ouraring.com Oura Ring is a smart ring that tracks sleep and activity, focusing on personal health insights. Shopify helps Oura create a seamless experience for customers looking to purchase this high-tech product while managing subscriptions for their sleep tracking services.
6. Moon Juice
Website: https://www.moonjuice.com Moon Juice offers adaptogens and wellness supplements designed to improve both mental and physical well-being. Shopify allows Moon Juice to deliver a personalized shopping experience, highlighting their diverse product line and educational content to help customers make informed health decisions.
7. Transparent Labs
Website: https://www.transparentlabs.com Transparent Labs is a supplement company that prides itself on transparency and clean, effective ingredients. Shopify enables Transparent Labs to effectively showcase their products and provide detailed information on each ingredient, allowing customers to make informed purchasing choices.
8. Ritual
Website: https://www.ritual.com Ritual provides daily multivitamins with a focus on traceable and high-quality ingredients. Shopify’s subscription management features make it easy for Ritual customers to maintain their vitamin routine with recurring orders and tailored customer experiences.
9. AG1 (formerly Athletic Greens)
Website: https://www.athleticgreens.com AG1 is a comprehensive nutritional supplement designed to promote overall health and wellness. Shopify supports AG1’s subscription model, allowing them to offer automatic replenishment to their health-focused customers while providing a smooth shopping experience.
10. Trace Minerals
Website: https://www.traceminerals.com Trace Minerals offers a wide range of supplements and trace mineral products. Shopify’s flexible design features enable them to showcase their vast product catalog and make it easy for customers to find the right products for their health needs.
11. Xtend-Life
Website: https://www.xtend-life.com/ XTEND is a supplement brand focused on enhancing athletic performance and recovery. Shopify’s robust eCommerce features allow XTEND to engage its customer base with personalized experiences and loyalty programs that promote repeat business.
12. Cellucor
Website: https://www.cellucor.com Cellucor is a leading brand in the fitness supplement industry, offering pre-workout and performance-enhancing products. Shopify helps Cellucor streamline their product management and customer service operations, allowing them to scale efficiently as they expand globally.
13. Four Sigmatic
Website: https://www.foursigmatic.com Four Sigmatic specializes in adaptogenic products made from mushrooms and other plants. Shopify supports Four Sigmatic's broad catalog, offering an intuitive shopping experience while managing subscriptions for repeat customers.
14. Blume
Website: https://www.blume.com Blume focuses on organic skincare and wellness products. Shopify provides Blume with an efficient eCommerce platform that allows them to offer subscription services, detailed product information, and a personalized shopping experience to health-conscious custome
15. Steel Supplements
Website: https://www.steelsupplements.com Steel Supplements delivers high-performance nutritional products for athletes and fitness enthusiasts. Shopify’s user-friendly interface helps Steel manage a large inventory and process high-order volumes seamlessly, enabling them to focus on customer growth.
16. Nature Made
Website: https://www.naturemade.com Nature Made is a leading brand in vitamins and nutritional supplements. Shopify helps Nature Made deliver a robust, informative shopping experience with product guides, customer reviews, and easy navigation, ensuring customers make informed purchases.
17. Dr. Sebi’s Cell Food
Website: https://www.drsebiscellfood.com Dr. Sebi’s Cell Food is focused on healing and wellness through natural and plant-based products. Shopify provides Dr. Sebi’s Cell Food with a platform for easy order management, customer interactions, and promoting educational content about natural healing.
18. 1st Phorm
Website: https://www.1stphorm.com 1st Phorm offers premium fitness and bodybuilding supplements. Shopify helps 1st Phorm optimize their product pages, allowing customers to shop efficiently for nutritional products while managing a streamlined checkout process.
19. MaryRuth’s Organics
Website: https://www.maryruthorganics.com MaryRuth’s Organics provides high-quality, organic vitamins and supplements for all ages. Shopify’s platform allows MaryRuth’s to manage orders, customer subscriptions, and deliver a smooth shopping experience with personalized product recommendations.
20. Quest Nutrition
Website: https://www.questnutrition.com Quest Nutrition offers low-carb, high-protein snacks designed for fitness and health-conscious individuals. Shopify supports Quest’s rapid scaling by providing flexible order management, a seamless checkout experience, and the ability to offer custom bundles.
21. Hubble
Website: https://www.hubblecontacts.com Hubble is an affordable and convenient contact lens subscription service. Shopify helps Hubble maintain smooth subscription management, product customization, and personalized shopping experiences, driving customer loyalty through easy reordering.
22. Thinx
Website: https://www.shethinx.com Thinx revolutionizes feminine hygiene products with period-proof underwear. Shopify allows Thinx to deliver a seamless shopping experience with the ability to manage subscriptions and run targeted email campaigns for regular customers.
23. 310 Nutrition
Website: https://www.310nutrition.com 310 Nutrition offers meal replacement shakes and nutritional supplements. Shopify’s subscription management and easy-to-navigate storefront help 310 Nutrition scale efficiently while offering their customers an exceptional, personalized shopping experience.
Trends in Healthcare eCommerce on Shopify (2025)
The healthcare and wellness industry has seen rapid growth in eCommerce, and Shopify has been a key player in enabling brands to scale effectively. Here are some of the most significant trends shaping the industry in 2025:
1. Rise of Personalized Health and Wellness
Consumers are increasingly looking for personalized health solutions tailored to their individual needs. Shopify brands like Oura Ring, AG1 (Athletic Greens), and Ritual use AI-powered product recommendations, health assessments, and subscription models to offer customized solutions.
💡 Trend Insight: More brands are leveraging Shopify’s product quiz apps (e.g., Byte for personalized product recommendations) to help consumers find the best health products based on their unique needs.
2. Subscription-Based Models for Recurring Revenue
Many healthcare brands are shifting towards subscription-based business models to ensure repeat purchases. Companies like Huel, Ritual, and AG1 thrive on Shopify’s built-in subscription management features.
💡 Trend Insight: Shopify Subscriptions and third-party apps like Recharge help healthcare brands manage recurring orders seamlessly.
3. Sustainable and Ethical Health Products
Consumers are becoming more conscious about sustainability, and brands like Huel, MaryRuth’s Organics, and Four Sigmatic are integrating eco-friendly initiatives into their Shopify stores.
💡 Trend Insight: Shopify’s carbon-neutral shipping options and sustainable packaging integrations help brands meet consumer demand for eco-conscious shopping.
Wearable health tech (e.g., Oura Ring) is growing as people seek real-time health insights. Shopify brands selling smart rings, fitness trackers, and sleep monitors leverage dynamic product pages and live data integration.
💡 Trend Insight: Shopify’s API capabilities allow health tech brands to sync real-time data with customer accounts for a more interactive experience.
5. Expansion into Global Markets
Many Shopify healthcare brands are expanding beyond North America and Europe, targeting Asia, Latin America, and the Middle East.
💡 Trend Insight: Shopify’s multilingual stores, localized payment gateways, and international shipping integrations help brands cater to diverse global audiences.
Best Shopify Apps for Healthcare Brands
Healthcare and wellness brands on Shopify rely on powerful apps to boost sales, enhance customer experience, and streamline operations. Here are some must-have Shopify apps for healthcare eCommerce:
1. Kite – Customizable Gift & Discount Offers
📌 Why it’s useful:
Helps healthcare brands run personalized gift and discount campaigns
Enables buy-one-get-one (BOGO) deals and special promotions
Boosts customer retention and loyalty
Kite - Discount App
Drive sales with auto add Free Gifts Offers, Tiered & Volume Discounts & BOGO!
These apps help Shopify healthcare brands maximize sales, personalize the shopping experience, and improve long-term customer retention.
Conclusion: The Future of Healthcare Brands on Shopify
As we move forward into 2025, Shopify continues to be the go-to platform for healthcare and wellness brands. The combination of scalability, powerful integrations, and a strong app ecosystem enables brands to thrive in the competitive health industry.
📌 Key Takeaways: ✅ Shopify enables personalized healthcare eCommerce with AI-driven recommendations. ✅ Subscription models are dominating, with brands leveraging Shopify Subscriptions for recurring revenue. ✅ Sustainability is a major trend, and Shopify’s eco-friendly features help brands stay ahead. ✅ Health tech and wearables are gaining traction, with Oura Ring and similar brands integrating data-driven shopping experiences. ✅ Expanding to global markets is easier than ever with Shopify’s built-in international selling tools.
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Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
1. Why are healthcare and wellness brands choosing Shopify?
2. What are some of the top healthcare brands using Shopify?
3. How does Shopify support subscription-based healthcare businesses?
4. What Shopify apps are best for healthcare brands?
5. How can healthcare brands personalize their Shopify store?
6. Can Shopify handle global expansion for healthcare brands?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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