You might have heard this already before but let’s just restate it: The best way to keep customers coming back to your store is by making them happy.
No rocket science.
Happy buyers become loyal customers.
They not only return for repeat purchases, but they’re more likely to recommend your store to friends and family, spreading positive word-of-mouth that’s pure gold. That could mean at least a 25% increase in profit for your online store.
For that, you must know what makes your customers happy.
Is it exceptional customer service, a hassle-free shopping experience, or a unique product selection?
Well, one thing we know for sure is that customers crave transparency and control over their purchases. The fact that 91% of customers want to actively track their orders shows just how much they value order visibility.
As a Shopify merchant, you can turn to customer account apps to enable customers to effortlessly track their orders, manage their preferences, and view their purchase history all in one place. But order tracking is just one piece of the pie.
Customer accounts apps can supercharge your customer satisfaction by providing a suite of features that cater directly to what makes shoppers happy.
By providing this level of transparency and control, you not only enhance the customer experience but also build trust and loyalty, ultimately driving repeat business and positive word-of-mouth referrals.
In this blog, we will be talking about what customer accounts apps are exactly, why they are important and the best customer accounts apps available on the Shopify Play Store.
What are Customer Account Apps?
Customer accounts apps are third-party Shopify apps that integrate with your store to enhance the customer account experience. They go beyond the basic login functionality offered by Shopify and provide a range of features that can turn one-time buyers into loyal customers.
Shopify apps for customer accounts can help Shopify merchants:
Boost customer satisfaction: By offering a more convenient and rewarding shopping experience.
Drive sales and customer loyalty: Through loyalty programs, targeted promotions, and improved customer engagement.
Save time and resources: With streamlined account management, automated workflows, and valuable customer data.
These Shopify apps offer features and customization options for managing customer accounts, such as personalized account pages, loyalty programs, customer segmentation, and more. This enables merchants to provide a more tailored and engaging experience for their customers, leading to increased loyalty and satisfaction.
Why Do You Need a Customer Account App for Your Shopify Store?
If you’re using Shopify's native customer account, you get the basics – order history, basic profile editing, and address management. But that's about it. It may look something like this:
Here, you’re missing out on - order tracking, wishlist functionality, personalization, loyalty programs, or social login options – features that can significantly enhance customer convenience and engagement.
In fact, the native functionalities fall really short when it comes to nurturing repeat customers and building long-term loyalty. They may start their journey from the customer profile page instead of the homepage. They may want to:
Repurchase past favorites: Without a wishlist function, customers can't easily revisit items they love. This can be frustrating if they want to reorder a product they enjoyed but can't remember its name.
Track loyalty points: If you have a loyalty program but no integration with the account area, customers have no way to monitor their points or redeem them for rewards.
Discover personalized recommendations: The native account page doesn't offer suggestions based on past purchases or browsing behavior. This is a missed opportunity to engage customers with relevant products they might be interested in.
Leave reviews or provide feedback: Encouraging customer feedback is crucial for improvement. Without a way to easily leave reviews or provide feedback within the account area, valuable customer insights are lost.
If you want to encourage repeat business, you give customers what they want with minimal friction. This starts with providing them with a seamless and engaging shopping experience.
This goes beyond simply having a well-designed storefront. It means catering to their needs throughout their entire journey, including their interactions with their customer account. You enable them to:
Check their order history
Manage returns & exchanges
Reorder past purchases with a single click
See & manage their loyalty points
Get help or connect with customer care
Access exclusive member discounts and promotions
Manage their communication preferences
Take Sephora, for instance, their customer accounts are a masterclass in fostering repeat business. Customers can do it all from their account dashboard: repurchase favorite products with a single click, track orders, manage a wishlist for future purchases, update account settings, receive personalized product recommendations based on past purchases, monitor their reward points and progress in the loyalty program, and much more. This way Sephora personalizes the experience for returning customers, incentivizes repeat purchases, and fosters brand loyalty.
With customer account apps, you can do the same and transform this often-overlooked area into a valuable tool for nurturing loyalty. These Shopify apps can provide features that make repurchasing easier, incentivize repeat business through loyalty programs, and personalize the customer experience to keep them coming back for more.
Benefits of Shopify Apps For Customer Account
Enhanced Customer Profiles
Shopify apps for customer accounts allow merchants to get more detailed information about their customers. This could include what your customers:
Purchased in the past
Viewed but didn't purchase (abandoned carts)
Preferred products or brands
Browsing history
Demographics (age, location, etc.)
Wishlist items
Engagement with marketing campaigns (emails, social media)
Reviews left on products
Having access to this goldmine of information will help you to personalize the shopping experience, recommend products they’ll love, and even win back those who haven’t quite converted yet.
Custom Registration and Login Options
Here’s a revelation you might not be prepared for Having social logins in your Shopify store can boost your conversions by almost 15-20%.
With Shopify apps for customer accounts, you can unlock even greater conversion potential. These apps provide options for customizing the registration and login process for customers. Merchants can implement features such as social media log-in, guest checkout, or even multi-step registration forms to make the process more convenient and user-friendly.
Now, imagine not having order tracking functionality on your online store. They're left wondering: Did my order go through? Where is it? When will it arrive? This lack of transparency breeds anxiety and frustration, potentially leading to a loss of sales and loyal customers.
We bet you don’t want that to happen. That’s why customer account apps are helpful. They typically provide customers with easy access to their order history and status. This allows customers to track their orders, view past purchases, and quickly reorder items, leading to improved customer satisfaction and loyalty.
Wishlist and Favorites
E-commerce stores that leverage wishlists and favorite features can turn window shoppers into loyal customers. Studies have shown that wishlist users convert at a rate 3 times higher than non-users. That’s a great opportunity for merchants to grab on.
With the help of Shopify apps for customer accounts, merchants can enable their customers to save products they're interested in for future purchases. This feature encourages repeat visits to the store and helps customers keep track of items they want to buy later.
Review and Rating Management
Some customer account apps enable customers to manage their product reviews and ratings directly from their account dashboard. Merchants can also use these apps to moderate and respond to reviews, helping to build trust and credibility with other shoppers.
Membership and Loyalty Programs
Customer account apps can facilitate the implementation of membership or loyalty programs, allowing merchants to reward repeat customers with discounts, special offers, or exclusive perks. These programs help foster customer loyalty and encourage repeat purchases.
7 Best Shopify Apps For Customer Accounts
1. Flits: Customer Account Page
Flits is a Shopify app that revamps your customer account pages to boost engagement, repeat purchases, and loyalty. It simplifies navigation, offers features like wishlists and reorder options, and lets you create a loyalty program with rewards. By making it easier for customers to find what they need and rewarding them for their business, Flits can turn one-time buyers into loyal fans of your store. Let’s have a look at its key features:
Customizable Account Page: Flits allows merchants to customize every aspect of the customer account page, including layout, colors, fonts, and branding elements. This ensures a seamless integration with the overall store design and enhances brand consistency.
Wishlist Functionality: One standout feature of Flits is its built-in wishlist functionality, allowing customers to save their favorite products for future purchases. This feature enhances customer convenience and encourages return visits and purchases.
Social Login Integration: Flits offers seamless integration with popular social media platforms, enabling customers to create accounts or log in using their existing social media credentials. This streamlines the account creation process and reduces friction for customers, leading to higher conversion rates.
Order History and Tracking: With Flits, customers can easily access their order history and track the status of their shipments directly from their account page. This transparency enhances trust and satisfaction, resulting in a positive shopping experience.
Personalized Recommendations: Flits provides merchants with the ability to offer personalized product recommendations based on customers' past purchases and browsing behavior. This feature enhances cross-selling and upselling opportunities, driving higher average order values and revenue.
2. Smile: Loyalty & Rewards:
Smile, on the other hand, is a Shopify app specifically designed to help merchants create and manage loyalty programs. Unlike Flits, which focuses on revamping customer accounts, Smile helps e-commerce merchants increase repeat purchases through a rewards system. Here’s how this Shopify app works:
Loyalty Program Management: Smile allows merchants to create customizable loyalty programs tailored to their business goals and customer demographics. Merchants can define various earning activities such as purchases, referrals, and social shares, and offer corresponding rewards like discounts, free products, or exclusive perks.
Points and Rewards: Customers earn points for participating in loyalty program activities, which can be redeemed for rewards or discounts on future purchases. This incentivizes repeat purchases and encourages customer engagement, leading to higher retention rates and lifetime value.
Referral Program: Smile offers robust referral program functionality, allowing merchants to incentivize existing customers to refer their friends and family to the store. This word-of-mouth marketing strategy helps merchants acquire new customers at a lower cost while rewarding loyal advocates for their advocacy.
VIP Tiers and Benefits: Merchants can implement VIP tiers within their loyalty program, offering additional benefits and rewards to top-tier customers. This tiered approach motivates customers to achieve higher status levels by engaging more with the brand, resulting in increased spending and advocacy.
Detailed Analytics: Track customer engagement with the loyalty program and analyze spending patterns to inform future marketing strategies.
3. Loox - Product Reviews Shopify App
Loox Shopify app goes beyond wishlist creation, focusing on gathering customer reviews and user-generated photos. By showcasing genuine customer experiences, Loox helps build trust and boost conversions in your store. Here’s how:
Photo Reviews: Loox enables customers to submit photo reviews alongside their written feedback. This visual user-generated content helps build social proof and increases trust among potential buyers, ultimately boosting conversion rates.
Integration with Shopify's Native Customer Accounts: Loox seamlessly integrates with Shopify's native customer accounts, allowing customers to access and manage their reviews directly from their account page. This streamlined experience enhances convenience and encourages customers to engage with the brand.
Review Request Automation: Loox automates the review request process by sending personalized emails to customers after they've made a purchase. This helps merchants collect more reviews efficiently, providing valuable insights and feedback for future improvements.
Customization Options: Merchants can customize the appearance and placement of review widgets to align with their store's branding and design aesthetics. This ensures a cohesive and visually appealing integration of customer reviews throughout the Shopify store.
Moderation and Curation Tools: Loox offers moderation and curation tools that allow merchants to filter and approve reviews before they're displayed publicly. This ensures that only high-quality and relevant content is showcased, maintaining the credibility of the brand and products.
4. Wishlist Plus
As an e-commerce store, you want your customers to save their favorite finds for later purchases. With the Wishlist Shopify app, you can do the same by enabling customers to easily curate their desired items and revisit them when ready to buy. Here’s how it works:
Customizable Wishlist Buttons: Wishlist Plus allows merchants to customize the design and placement of wishlist buttons on product pages, collection pages, and other relevant areas of the store. This ensures a seamless and intuitive user experience for customers.
Social Sharing and Collaboration: Customers can share their wishlists with friends and family via email or social media, facilitating collaboration and gift-giving. This social sharing functionality extends the reach of the brand and encourages word-of-mouth marketing.
Real-Time Availability Alerts: Wishlist Plus notifies customers in real-time when wishlist items are low in stock or back in stock, prompting timely purchases and reducing the likelihood of missed opportunities.
Analytics and Insights: Merchants can gain valuable insights into customer behavior and preferences through Wishlist Plus's analytics dashboard. This data helps merchants understand popular products, trends, and customer segments, informing their marketing and merchandising strategies.
5. Help Scout: Customer Service Shopify App
Help Scout is a powerful help desk Shopify app that enables merchants to centralize customer communication channels and deliver exceptional support experiences. Here are some key features of Help Scout:
Shared Inbox: Help Scout provides a shared inbox where merchants can manage customer inquiries from multiple channels, including email, live chat, and social media, all in one place. This streamlines communication and ensures prompt responses to customer queries.
Automated Workflows: Help Scout offers customizable workflows and automation rules to streamline repetitive tasks and route inquiries to the appropriate team members automatically. This saves time and ensures consistent handling of customer requests.
Knowledge Base Integration: Merchants can create a self-service knowledge base within Help Scout, providing customers with instant access to FAQs, troubleshooting guides, and product information. This helps customers find answers to common questions on their own, reducing the need for agent intervention.
Performance Analytics: Help Scout provides detailed analytics and reporting dashboards that allow merchants to track key metrics such as response times, resolution rates, and customer satisfaction scores.
6. Oxi: Social Login Shopify App
Oxi enables merchants to remove any type of friction from the login process so that customers can sign in with a single click using their existing social media accounts. It simplifies account creation and boosts conversions, making it ideal for attracting new customers. Let’s have a look at its key features:
Supported Social Logins: Oxi integrates with popular social media platforms like Facebook, Google, Twitter, and potentially more (depending on the app's update status). This caters to a wide range of customer preferences.
One-Click Login: Customers can log in to your store with a single click using their existing social media credentials. This eliminates the need for lengthy registration forms, reducing cart abandonment rates.
Reduced Account Creation Friction: By removing the registration hurdle, Oxi encourages impulse purchases and simplifies the buying journey.
Automated Setup: Oxi simplifies implementation with a user-friendly installation process, often requiring minimal technical knowledge.
7. Seal Subscription Shopify App
With the Seal Subscription Shopify app, stores can turn one-time buyers into loyal fans. It lets you create and manage subscription products, offering customers a dedicated portal to manage their recurring purchases.
Subscription Product Creation: Create various subscription plans with different pricing models, product options, and delivery frequencies.
Dedicated Customer Portal: Customers can easily access their subscriptions, view past orders, manage upcoming deliveries, and modify plans (change frequency, skip deliveries, or cancel subscriptions).
Subscription Reminders & Notifications: Automated notifications for both merchants and customers ensure timely payments and manage expectations. Merchants might be notified of upcoming renewals, while customers receive reminders about upcoming deliveries or approaching renewal dates.
Subscription Analytics: Gain insights into customer subscription behavior, identify popular plans, and track revenue generated through subscriptions. This data helps merchants refine their subscription offerings and optimize pricing strategies.
Summing Up
If you're interested in getting started with Shopify's customer account apps and transforming your store's customer experience, we can help. Here at Skai Lama, we're passionate about helping Shopify businesses thrive. Our Shopify experts can guide you through the app selection process, ensure seamless integration, and unlock the full potential of these powerful tools. Get in touch today to schedule a call and see how we can empower your business growth.
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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