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Background
Founded in 2020 at the height of the pandemic, The Meatery quickly evolved from a passion project into a thriving business, addressing the scarcity of high-quality meat during lockdowns. With a mission to source the finest meats nationally and deliver them safely to customers' doorsteps, The Meatery has been utilizing Shopify since day one to offer a seamless online shopping experience for meat enthusiasts.
With over four decades of industry experience, The Meatery is a leading brand in premium-quality meat products, engaged in online, wholesale, trade, and retail. Renowned for their delectable flavours and extended shelf life, The Meatery has gained popularity in the market, thanks to rigorous quality testing and prompt delivery services.
Challenges
The Meatery, specializing in a range of perishable meats, encountered significant challenges related to low customer retention and a lack of a system to re-engage existing customers with enticing offers. The brand operates both online and offline, with multiple touchpoints, including an online store and over 5 physical outlets equipped with POS systems.
Solution
The Meatery addressed these challenges by utilizing GiftKart, a retention and loyalty suite on Shopify which specializes in cashback, POS cashback, and store credit campaigns.
Giftkart equipped The Meatery to incentivize online customers and in-store customers to make return purchases. The GiftKart team collaborated with The Meatery to design a Customer Winback Cashback program that provided customers with an instant 10% cashback in the form of a gift card, valid for 30 days.
Founder's Review
The experience with GiftKart has been nothing short of fantastic for The Meatery. The app's standout feature was its ability to provide cashback for specific in-store transactions, aligning perfectly with our unique needs. Our customers love receiving their gift cards and we've already seen many of them return to redeem them. The AOV is significantly more than the value of the gift card, so it is a win-win.
User Experience
Customers of The Meatery have wholeheartedly embraced the Cashback program. The appeal of receiving gift cards as cashback has encouraged many to return and redeem them, both in the online store and at physical stores equipped with POS systems. The Meatery can now capture extensive customer data, particularly from in-store visits, through these cashback incentives. This data can be leveraged for personalized marketing efforts, further enhancing customer loyalty.
Metrics in Focus
Meatery generated an additional $6,000 in revenue through 4,000+ cashbacks to existing customers, with only $1,000 worth of cashbacks redeemed. Customers, enticed by cashbacks, made higher-value purchases, resulting in an Upsell revenue of around $5,000, contributing to Meatery's overall revenue growth. This suggests that the cashback campaign effectively encouraged additional purchases and selection of higher-value items.
Meatery also experienced a substantial boost in their Average Order Value (AOV) to $164.32, demonstrating the effectiveness of cashback incentives in increasing spending per transaction. Notably, GiftKart's impact on customer retention has been significant, as Meatery observed a noticeable increase in returning customers.
Recommendation
The Meatery's success story with GiftKart showcases the potential of offering cashback on online and offline stores can have tremendous impact on customer retention. The Meatery wholeheartedly recommends GiftKart to other brick-and-mortar store owners.
Their endorsement extends to encouraging others to set up the app similarly to how they have done, leveraging cashback incentives effectively.
If you are a food and beverage brand looking to increase customer retention, drive repeat business, and boost your AOV, The Meatery's experience with GiftKart serves as a testament to the app's effectiveness. Don't miss out on the opportunity to transform your business and create a loyal customer base with GiftKart.
To learn more about GiftKart and how it can benefit your brand, download GiftKart on Shopify today. Unlock the potential for growth and customer loyalty just as The Meatery did, and pave the way for your own success story.
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