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Easy Bundles

Easy Bundles: Product Page Bundle

November 25, 2024

Easy Bundles’ Product Page Bundle Builder uses Shopify’s API to create on-page bundles, increasing AOV, improving conversion rates, and enhancing marketing control.

New Feature

Description

Easy Bundles launched a brand-new feature - Product Page Bundle Builder that leverages Shopify’s bundling API. 

Now merchants and agencies can create bundles right on the product page. Some of its benefits are: 

  1. Embed products directly on product pages
  2. Fewer drop-offs as redirection is not required
  3. Enhanced marketing control 
  4. Faster setup & streamlined UI 
  5. Mobile-first design ‍

Problem We're Solving

Traditional full-page bundles are effective for complex bundling but require redirection, leading to higher drop-offs and slower page load times due to heavier content.

The Product Page Bundle Builder allows bundles to be embedded directly on product pages, offering a seamless shopping experience. This simplifies bundle discovery while improving site performance and customer satisfaction.

Impact

A product page bundle builder impacts the following in your store: 

Average Order Value (AOV): Customers exploring a single product are encouraged to upgrade to a bundle. This helps increase their cart value and AOV. 

Conversion Rates: Product page bundles provide a seamless bundle building experience, right where customers are. This means fewer drop-offs and higher conversion rates.

Inventory Movement: They are highly effective in moving slow-moving or new products. For example, if a customer is exploring a body wash, you can embed a bundle that includes body scrub and bath salts, thus promoting both of these product categories on the same page. 

Enhanced Marketing Control: Enjoy full control over SEO and metadata as now your bundles are right on the product page. Effectively promote your bundles and reach more customers.

Mobile-First Design: Optimised for mobile, the product page bundle promises higher conversion rates on mobile devices. 

How to Make it Work

1. Shortlist Your Products: Select products that complement each other (e.g., cleanser, toner, moisturizer) or solve a specific problem (e.g., sun protection, gut health). 

2. Build Bundles Step by Step: Create and name bundle steps in the Easy Bundles product page builder.

  • Name your steps and pages. Make sure your copy is engaging and encourages conversions. 
  • Add your products or collections. You can display variants as different products. 
  • Set conditions, such as the minimum or maximum number of products per step, or total value thresholds.
  • Clone or customize steps as needed 

3. Add Discounts: Configure discounts for your product page bundle. Choose between a fixed amount off, a percentage off, or a fixed bundle price. 

4. Enable Widget: Once done you can enable the widget to appear on the product page. Ensure the Easy Bundles theme app extension is enabled and saved in the theme section of your Shopify store. 

5. Analyze and Optimize: Use the analytics tab of Easy Bundles to monitor your product page bundle's performance. Iterate as needed. 

FAQs:

  1. How to create Product Page Bundles? 
  2. Explore the Product Page Bundle demo

Easy Bundles

Easy Bundles: Subscription Bundles

November 22, 2024

The new Subscription Bundle Builder in Easy Bundles boosts retention, revenue, and order value by converting one-time purchases into customizable, high-frequency subscription bundles.

New Feature

Description

Introducing the recently upgraded Subscription Bundle builder in the Easy Bundles app for Shopify Store Owners. 

Now merchants can create dedicated subscription bundles in a way that:  

  1. Converts shoppers from single purchase bundles to subscription bundles
  2. Increases conversion rates on subscription bundles
  3. Increases adoption of higher frequency subscription bundles

Whether it’s the immersive bundle-building experience or the dynamic nature of selections; the all-new subscription bundle takes care of all the loose ends in its earlier versions. 

Problem We're Solving

Most bundling solutions focus on product page bundles or full-page bundles, targeting one-time purchases. Subscriptions are an afterthought and a lost opportunity. 

What if we could better leverage different discounts for different subscription frequencies? 

A dedicated full-page subscription bundle builder helps us do this by providing an immersive subscription bundle-building experience. ‍

Impact

A dedicated subscription bundle builder impacts the following in your store: 

Improves Retention: The high-converting layout of Easy Bundle’s subscription bundle makes it easy for customers to switch from one-time to subscription purchases. This locks in a customer for a longer period. 

Increases Customer Lifetime Value: Want to generate more revenue per customer? An effective subscription bundle helps as it promises higher purchase frequencies. 

Increases Average Order Value: Bundles increase average order value by design. A bundled subscription generates more per transaction compared to a single product order. 

Improving Conversion Rates: The intuitive user interface (UI) of subscription bundles encourages switching from one-time to subscriptions, effectively increasing conversion rates on subscription bundles. The capability to display different discounts for different frequencies improves conversion rates on higher-frequency bundles. 

How to Make it Work

1. Integrate with Subscription App: Begin by integrating the subscription bundle with an existing subscription app that manages subscriptions. E.g. Stay AI, BOLD, Appstle. Ensure all products that are part of the subscription bundle are in the same subscription group within the subscription app.

2. Shortlist Your Products: Decide on the products you want to include in your bundle. 

  • Group together products that are frequently bought together or those that solve a particular problem e.g. gut health, sun protection, etc. 
  •  If you already have existing high-performing one-time bundles, you can replicate them for subscription bundles. 
  • Make sure that these products are high-frequency purchases e.g. snack, cleaning supplies that are purchased at least monthly. 

3. Bundle Layout: Select a layout for each step of the bundle, from the different layout options. Add required text. 

  • Ensure your text copy is engaging and encourages customers to take action.
  • Set conditions and variables such as quantity, frequency, and discounts. Make sure they are aligned with your business goals. 
  • Customize page banners, enable filters, search bar, custom fields, and more as needed.
  • To create a multi-step subscription bundle, add more steps by clicking Add Step or clone an existing step and customize as needed. Ensure all products added in all steps of the bundle are part of the same subscription group. 
  • You can customize every element of your bundle from the Easy Bundles dashboard. 

4. Customize Design: You can customize the bundle design to be on-brand via the dedicated Design Control Panel under the ‘settings’ tab of Easy Bundles. 

5. Analyze and Optimize: Use the analytics tab of Easy Bundles to monitor your subscription bundles' performance. 

FAQs:

  1. How to create Subscription Bundles? 
  2. Explore the Subscription Bundle demo

Kite

Goal Based Progress Bar

November 19, 2024

The Kite App's Goal-Based Progress Bar helps Shopify shoppers track rewards like free shipping, boosting conversions and reducing cart abandonment. Store owners can customize it and access analytics to improve the shopping experience.

New Feature

Description

Introducing the Goal-Based Progress Bar in the Kite App for Shopify Store Owners

This feature helps shoppers visually track their progress toward achieving specific purchasing goals, such as:

  1. Free shipping
  2. Unlocking Gifts & Discounts
  3. Encouraging more purchases
  4. Enhancing the overall shopping experience

Whether it's filling a cart to unlock free shipping, qualifying for a cart discount, or earning a shipping discount, our progress bar keeps customers informed and motivated throughout their shopping journey.

Problem We're Solving

Online shoppers often abandon their carts due to a lack of engagement or awareness of the benefits and discounts that additional purchases could bring.

E-commerce stores frequently face challenges in effectively communicating offers such as free shipping, discounts, or gifts available upon reaching specific purchase thresholds.

Our Goal-Based Progress Bar addresses these challenges directly by providing a clear and engaging visual cue that encourages customers to increase their cart value and complete their purchases.

Impact

The implementation of the Goal-Based Progress Bar in your Shopify store can significantly enhance the user experience by:

Increasing Average Order Value (AOV): By visually showing how close customers are to achieving benefits such as free shipping or discounts, they are more likely to add additional items to their carts, resulting in a higher AOV.

Reducing Cart Abandonment Rates: Engaging customers with a clear visual representation of their progress toward rewards decreases the likelihood of cart abandonment.

Improving Conversion Rates: By motivating customers to reach specific spending thresholds, this feature can directly contribute to higher conversion rates.

How It Works

1. Set Targets

Define the goals and rewards you want your customers to achieve, such as:

  • A minimum spend for multiple rewards like free or discounted shipping, free gifts and discounts
  •  Customize the progress bar to reflect these goals. Decide on the type of discount you want to offer—either a percentage-based or fixed-amount discount.

2. Integrate on Cart or Product Pages

The progress bar is dynamically integrated with the customer's shopping cart. As items are added or removed, the progress bar updates in real-time to show how close they are to reaching their goal. You can also choose to display the progress bar on:

  1. Side Cart
  2. Cart Page
  3. Selected Product Pages
  4. All Product Pages

3. Communicate Benefits

Use the progress bar to clearly display the benefits of reaching specific milestones, such as :

  1. "Spend $20 more for free shipping,"
  2. Spend $80 more for a Free Gift
  3. Add items worth $50 to get 10% OFF

4. Customize Design

Tailor the appearance of the progress bar to match your store’s branding. Customize the CSS, fonts, and colors to align seamlessly with your design.

5. Analyze and Optimize

Monitor how the progress bar influences shopping behavior and sales. Leverage insights from Kite’s analytics dashboard to refine goals and rewards, ensuring an exceptional shopping experience for your customers.

FAQs:

Creating Goal Based Discounts (Progress bar)

Try Goal based progress bar now

Kite

Shipping Discounts

November 19, 2024

The Kite App’s Shipping Discounts Bar helps Shopify customers track shipping discount progress, boosting AOV, reducing cart abandonment, and increasing conversions by motivating higher cart values.

New Feature

Description

Introducing the Shipping Discounts Bar in the Kite App for Shopify Stores.

This feature enables shoppers to easily track their eligibility for shipping discounts based on their cart value. The Shipping Bar visually displays how close a customer is to unlocking various shipping discounts, enhancing the shopper's buying journey by:

1. Motivating additional purchases and encouraging higher cart value.

2. Reducing cart abandonment and increasing conversions.

Problem we’re solving

Customers often hesitate to finalize their purchases due to high shipping costs, leading to cart abandonment.

Many customers are unaware of how close they are to qualifying for free shipping or shipping discounts. Additionally, store owners often struggle to communicate these shipping incentives, resulting in lost sales opportunities.

The Shipping Discounts Bar directly addresses these issues by providing a clear, engaging visual cue that encourages customers to increase their cart value, complete their purchases, and gain shipping benefits/rewards.

Impact

Integrating the Shipping Discounts Bar into your Shopify store can offer numerous benefits:

  • Increasing Average Order Value (AOV): Customers are visually guided on how adding more items to their cart can reduce shipping costs, encouraging higher spending per transaction
  • Reducing Cart Abandonment Rates: By directly addressing one of the main reasons for cart abandonment—unexpected shipping costs—this feature helps keep customers on the path to purchase.
  • Improving Cart Conversion Rates: By motivating customers to reach specific spending thresholds for shipping discounts, this feature can lead to higher cart conversion rates.

How it works

1. Visit the Kite App and Create Promotions > Select Shipping Discounts.

2. Set Shipping Discount Goals: Define clear shipping goals that align with your business strategy, such as:

  • Free shipping after a certain spend threshold.
  • Progressive shipping discounts based on cart value.

3. Communicate Discounts Effectively

Use the Shipping Bar to inform customers about how much more they need to spend to unlock specific shipping discounts, such as:

  • "Spend $10 more to unlock free shipping."
  • "Increase your order by $20 to get 50% off on shipping."
  • Merchants can also run campaigns on specific products and collections according to customer tags, which include: counties, new/old customer, selected shipping method and more.

4. Robust Analytics

Monitor the effect of the Shipping Bar on customer behavior and overall sales. Utilize insights from Kite’s analytics dashboard to continuously refine shipping incentives, ensuring your strategies align with customer preferences and business goals.

FAQs

Setting up end to end Shipping discounts with Kite

See it in Action

Kite

Kite October 2024 Update

October 31, 2024

In October 2024, Kite launched Dynamic BOGO, improved the campaign UI, and enhanced tracking and customization with updates like unified campaigns and Crisp integration.

No items found.

October 1, 2024

Buy X get Y (Dynamic Bogo) live for specific stores

October 4, 2024

1. Buy X get Y launched for all users

2. Improvements in widget preview

October 8, 2024

1.  Crisp Integration: Brand Name in Crisp Profile

2.  Pricing: free basic plan removed for new customers

3.  BOGO (static) Bug fix: labels fix

4.  Unified widget: contextual save bar, goals limit changed from 3 to 4

October 10, 2024

1. Changed the create promotion new screen UI to the tab based design

2. Categorized the campaigns into 4 categories.

3. Implemented presets for campaigns.

4. Added 2 Index banners in the Admin page.

5. Fixed a bug in Free gift options for product selection.

6. Fixed bug in adding and deleting customer eligibility rules.

October 11, 2024

Product Vendor specific thing added for reliquiajewerllery-v1 customer for volume/tiered cart spent/buy X for Y amt/ goal-based (tiered cart spent only).

October 15, 2024

Crisp Integration: uninstalled/installed crisp segments added in the crisp chat whenever the user uninstall/install the app

October 17, 2024

1. Updated custom data, including Crisp segments, with a key labeled "status" and values set to either "installed" or "uninstalled"

2. Additionally, we are triggering the Crisp update every 5 seconds until the Crisp data is successfully updated. This approach helps resolve the issue of shop's name as a URL.

October 21, 2024

1.  Developed a new API to request reviews directly via Crisp chat using Postman.

2.  The text message should support hyperlinks and emojis.

3.  The API should accept an array of shop names in the request.

4.  Body along with the required parameters.

5.  When the API is triggered, the shop owner should also receive an email notification.

October 22, 2024

1. Added Log Events to track customer clicked events.

2. Created individual templates for every tab.

3. Based on the tab selected, templates are set relevant to selected tab.

4. Presets for each campaign template is set.

October 30, 2024

1. Added an icon upload feature to the unified goal-based campaigns

2. Enable the creation of multiple unified campaigns for a specific store (PK9)

Easy Bundles

Easy Bundles October 2024 Update

October 31, 2024

In October 2024, Easy Bundles added discounts, subscription bundles, limits, UI and API updates, and enhanced integration for streamlined management.

No items found.

October 31, 2024

1. Added Default Discount Rule.

2. Removed Tab Banner.

3. Conditional Date Rendering for Dropdown.

4. Image & Price removed from Mix & Match Bundle Modal.

5. Discount Rules Limit6. Active Bundle Limit.

October 30, 2024

Cart Transformation Function Optimization

October 28, 2024

1.  Added a Mongoose model log Requests Model to store request logs with fields: shopName, path, body, query, and url.

2.  Introduced log Requests Middleware to capture and save request details, excluding specific API paths and requests.

October 25, 2024

Crisp Integration:

1. Brand Name and Store URL in Crisp Profile.

2. Uninstalled Segment and Installed Segment for User Profiles.

3. Review Asked API.

October 23, 2024

1. Reverted Personalisation Step Toggle.

2. Quick Publish Bundle End page redirect and new UI.

3. Added Font Settings in Advance Configuration.

4. Minor Text changes.

October 22, 2024

Backend:

1. Added Selling Plan Groups data step level

2. Optimized Validation Selling Plan Groups API

3. Minor API Bug fixes

Admin UI:

1. Quick Setup goes to edit page

2. Bundle Name

3. When redirect to cart is selected, automatic discount should be auto selected

4. Delete Button Color on Homepage

5. Bundle Discounts rename Bundle Pricing & discounts

6. Quick setup, first step to have 10% progress

7. Disable setting of bundle that is not present (No active bundles)

October 17, 2024

1. Switched automatic discounts to be based on percentages.

2. Subscription bundle admin UI bug fixes

3. Mantle custom fields bug fix

October 16, 2024

1. Subscription bundles feature.

2. Mantle usage events and custom fields.

3. Moved our core product fetching APIs on the backend to GraphQL. This directly impacts Sync Collections code.

October 8, 2024

1. Quick Publish Bundle in Full Page.

2. Publish Widget in Product Page.

Fly

Fly October 2024 Update

October 31, 2024

In October 2024, Fly revamped the UI for Volume Bundles, improved cart selectors, and fixed bugs in offers, bundle views, analytics, and cloning, enhancing functionality and user experience.

No items found.

October 28, 2024

UI Revamp for Volume Bundles

October 26, 2024

Bug fix for multiple offers relevant on page with first being faulty/buggy

October 18, 2024

Selectors for cart button were improved and tested acrossthe themes

October 11, 2024

Bundle views

October 7, 2024

Analytics and volume bundle cloning related bug fix pushed to production

Giftkart

Giftkart October 2024 Update

October 31, 2024

tober 2024, Giftkart added bulk email templates, improved cashback controls, rebranded "Plus" to "Enterprise," and fixed minor issues.

No items found.

October 31, 2024

1. Unable to add custom image while creating giftcard.

2. To add space in description we had to press spacebar twice3. Gift card page was existing even if there was error while saving.

October 30, 2024

We can have multiple bulk giftcard email templates (introduced a field email Templated to differentiate multiple templates with same email Template Type).

October 29, 2024

1. Added a toggle in cashback which controls whether or not to calculate issue reward value based on exclude conditions2. Changed "Available in Plus Plan" to "Available in Enterprise Plan" for send codes in bulk campaigns.

Byte

Byte October 2024 Update

October 31, 2024

In October 2024, Byte improved tracking with Facebook Pixel and GTAG, enhanced product collection support, integrated Google Analytics 4, and launched new pricing plans.

No items found.

October 28, 2024

1. Facebook Pixel Live and tested
2. Image clicks to new pages
3. integrated "Facebook Pixel" in our app

October 25, 2024

1. GTAG new Events
-product clicked event
- product added to cart event (product and variant id getting captured as well)
2. Helper modal is live to view / remove selected products / collections easily
3. Minor UI / UX Improvements

October 18, 2024

1.  Selective Page Filtering
2. Keep trace of last visited page even for jump logic
3. Product Description Pull option -> Design -> Result Page -> Product Card
4. Maximum limit for the answer selection

October 15, 2024

1. Powered By Byte CSS Changes
2. Auto Scroll enable integration and default values
3. Collection Algorithm support for collections containing 3000+ products

October 11, 2024

1.  Compatibility for the Pro Plan!
2. Google Analytics 4 + Google Tag Manager Integration (packed with Advanced Features)

October 8, 2024

1.  Input Variable Feature is Live on prod
2. Removed ugly blinking animation

October 2, 2024

1.  Pricing Formatting Algo Improved
2. Auto Scroll Disabled on Embed

October 1, 2024

1.  Paywalls are Back
2. New Pricing Plans
3. Collection Algo Sub Type Feature
4. Embed Quiz Live
5. Text Block pre block live to have newlines
6. Memory leak bug fix live (self-heals when selecting new products)

Kite

Dynamic Buy X Get Y Items

October 19, 2024

The Dynamic Buy X Get Y feature offers customizable discounts, boosting sales and conversions. Set up easily with the Kite app.

New Feature

Description

Introducing the Dynamic Buy X Get Y feature‚ say goodbye to the traditional constraints of matching limits and combinations.

Now, shoppers can choose a free or discounted item when purchasing a product. Stores can define how many of a Y product to offer for free (or at a discount) for every X product purchased.

Problem We're Solving

Our previous Buy X Get Y feature only allowed for predefined quantities of Product X and Y.

We've addressed this issue by enabling custom discounts with dynamic sets of X and Y, where adding one product of X to the cart makes multiple Y products eligible for discounts.

Previously, products had to be added beforehand to the cart to receive discounts, but our new feature resolves this limitation.

Impact

This feature can help in potential upsells as the products offered are at discounted prices as soon as Product X is added.

With the widget suggesting items immediately, this campaign could increase Average Order Value (AOV) & conversions during holidays like Christmas, Black Friday, and Cyber Monday.

It's perfect for clearing out old stock, offering samples of new products, and promoting mini-samples of your bestsellers.

How It Works

Simply install the Kite app, click on "Create Promotions," and set up the Advanced Buy X Get Y with our new Discount Upsell Widget.

FAQ: Setting Up a Dynamic Buy X Get Y Discount on Kite App

See it in action

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