Product recommendation quizzes are an interactive tool that can help your customers find ecommerce products that are tailored to their preferences.
By engaging your customers with an interactive quiz and providing them with suggested products, you can extensively increase your conversion rates and improve customer satisfaction.Â
For example, let’s take the Shopify quiz from third love:
A bra product recommendation quiz by third love
Their product recommendation quiz accurately suggested bras based on customer size and preferences. This resulted in more conversions and fewer returns.
Additionally, third love requested customer emails and phone numbers during the quiz, which they used for retargeting, thereby further increasing their sales.
Benefits of Using Product Recommendation Quizzes
There are several benefits of using a product recommendation quiz:
Enhanced Personalization: Your ecommerce shoppers receive tailored product recommendations based on their preferences and habits, leading to a more satisfying shopping experience.
Increased Conversion Rates: Interactive ecommerce quizzes help your customers find the right products, making purchasing decisions easier, and boosting conversion rates.
Reduced Product Returns: Your quizzes lead customers to relevant products, reducing the likelihood of returns due to incorrect purchases.
 Lead Generation and Email List Growth: Product recommendation quizzes can capture valuable customer data, expanding your email list and generating leads, especially when integrated with tools like Klaviyo.
Effective Retargeting: Using email information and quiz responses, you can easily retarget your customers, driving repeat sales.
Best Practices to Create and Use Product Recommendation Quizzes
When it comes to creating good product recommendation quizzes, there are a few best practices to remember:
Connect with Your Marketing Funnel: Think of the product recommendation quiz as a conversation. Use it to learn about your ecommerce customers’ interests, habits, and preferences. This data helps you stay in touch with participants and recommend products they’ll love.
Targeted Email Marketing: Collect email addresses from your participants to retarget them based on their quiz responses.Â
Retarget ADs: Use quiz data to retarget relevant ADs. By focusing on what the customer needs, these personalized ads can improve conversion rates and deepen brand connections.
Understand Customer Needs: Tailor your quiz questions to discover what your customer actually might need or prefer, ensuring accurate product recommendations that meet their expectations.
Segment Your Customers: Group your customers by characteristics such as demographics, interests, or purchase history. This will help you create more relevant quiz questions and recommendations.
Keep Questions Concise: A concise quiz helps people understand questions better and ensures more completion. Stick to simple, clear phrasing for maximum engagement.Â
Use Conversational Tone: Avoid sounding like an interrogation. Keep it casual and friendly—Death Wish Coffee does it well with its relaxed, approachable tone in quiz questions.
Add a Progress Indicator: A progress bar lets your participants know how far they’ve progressed in the quiz and keeps them motivated to finish it.
Logical Flow: Build your questions in a logical, easy-to-follow sequence. Each question should flow naturally into the next, keeping the quiz relevant and clear.
 Make It Easy to Take Action: Once the recommended products are displayed, provide clear call-to-actions like “Add to Cart,” “Shop Now,” or “Read Reviews” to encourage immediate action.
 Consider Giving an Offer: An incentive can help encourage your customers to complete their quiz. It could be a discount or free shipping on the recommended product.
Real-World Examples of Successful Ecommerce Quizzes
Many successful e-commerce brands have greatly implemented product recommendation quizzes. Let’s explore some of them.
PMD offers a personality product recommendation quiz on their Shopify store, helping customers select tea based on their preferences—drinking time, color, and location.Â
This approach enhances customer satisfaction by providing personalized recommendations.
Why I Like It: The quiz’s engaging personality-based approach encourages customers to reflect on their tea habits, resulting in more accurate purchases. The use of visual images aids decision-making.
Additionally, PMD collects email addresses and quiz responses for effective retargeting.
PMD's personality product recommendation quiz created using Byte.
PMD's personality product recommendation quiz created using Byte.
Death Wish Coffee features a personality-based quiz that delves into the customer’s coffee preferences and habits, recommending products accordingly.
Why I Like It: The quiz effectively uses the brand colors—red and black—and has a conversational tone, making the experience feel authentic, as if talking to a friend.Â
This casual approach encourages participants to share personal details, such as their names and email addresses, for retargeting without feeling pressured.
A personality-based product recommendation quiz by Death Wish Coffee
The quiz also offers varied answer formats, including text and images, while promoting blog content. This gives participants a more engaging and well-rounded experience.
A personality-based product recommendation quiz by Death Wish Coffee
A personality-based product recommendation quiz by Death Wish Coffee
Emiliv Professional has a needs-based Shopify quiz on their ecommerce store. It recommends botox or smoothing treatments based on customers’ preferences.
Why I Like It: With only three simple questions, the quiz offers quick and seamless product recommendations. Customers gain confidence knowing that the suggestions are tailored to their needs.
Emiliv’ Professional’s needs-based product recommendation quiz created using Byte
Emiliv’ Professional’s needs-based product recommendation quiz created using Byte
Dollar Shave Club features a needs-based quiz on their ecommerce store. The quiz suggests products based on the participants shaving habits, areas, and frequency.Â
Why I Like It: Similar to Emiliv Professional, the quiz keeps it simple with three straightforward questions, leading to quick recommendations.
A needs-based product recommendation quiz by Dollar Shave Club
A needs-based product recommendation quiz by Dollar Shave Club
It also smartly includes an option for participants to skip entering email addresses in case the participant is uncomfortable, improving completion rates.
A needs-based product recommendation quiz by Dollar Shave Club
A needs-based product recommendation quiz by Dollar Shave Club
Olay Skin Advisor offers a comprehensive lifestyle-based quiz on their ecommerce store. It recommends skin care products by considering lifestyle factors like skin age, type, concerns, and daily routines.
Why I Like It: It’s one of the best quizzes out there that uses AI extensively—from analyzing skin age via selfies to recommending products based on skin and lifestyle habits.Â
Moreover, they collect and use personal details like customer names and emails for retargeting purposes.
A lifestyle-based product recommendation quiz by OLAY
A lifestyle-based product recommendation quiz by OLAY
Stitch Fix provides an in-depth shopping habits-based product recommendation quiz on their ecommerce store.Â
The quiz recommends a style based on customer style preferences, body measurements, and budget.Â
Why I Like It: Although lengthy, the quiz is thorough and accurate, considering all necessary factors before recommending a personalized style.Â
Stitch also enhances the shopping experience by offering a mystery box called “Fix,” curated by stylists based on quiz results, adding an element of excitement to the purchase.
One thing that stands out in this quiz is that they ask for email details in step 2 of the quiz rather than in the end, ensuring email collection for retargeting.
A shopping habits-based product recommendation quiz by Stitch Fix
A shopping habits-based product recommendation quiz by Stitch Fix
Warby Parker’s style-based product recommendation quiz recommends frames based on face shape, style preferences, colors and materials.
Why I Like It: The quiz is simple, visually intuitive, and doesn’t leave any scope for misinterpretation, leading to more accurate product recommendations.
A style-based product recommendation quiz by Warby Parker
A unique aspect of this quiz is that it upsells sunglasses in the process.
A style-based product recommendation quiz by Warby Parker
How to Create Product Recommendations Quizzes
Do you want to create product recommendation quizzes similar to the ones discussed above?Â
Good news: It’s pretty simple, and you don’t have to spend hours developing it in your ecommerce store.
Here’s how you can make a product recommendation quiz in seven steps.
1. Select a Free Quiz Builder
An efficient way to swiftly create a quiz is to use a quiz builder. This tool often provides excellent options for quiz personalization without requiring any coding skills.
Byte is one of the best ecommerce quiz builders available. You can easily download the app for free and design your own customized quiz.
Create an AI-product recommendation quiz using Byte
2. Choose a Template
After accessing the app, select a quiz template that aligns with your business needs.
Options include:
A style finder template
A gift finder template
A wine finder template
A skin care template
Import a quizÂ
Create a template from scratch
Various quiz template options in Byte
3. Customize Your Quiz Questions
Once you’ve decided the template you want, it’s time to create the product recommendation quiz.Â
Before you begin, keep the following consideration in mind:
Define your goals (increasing sales, engagement, or data collection).
Understand your target audience's demographics, interests, and shopping behaviors.
Choose the right quiz format for your needs:
Multiple Choice: Structured and easy to analyze.
Personality-based: Reveals customer traits and preferences.
Image-based: Visually showcases products and features.
Make sure your product recommendation quiz is user-friendly, visually appealing, and concise.
Begin your quiz with a welcoming tone and clear instructions to encourage participation.
PRO Tip: Have a compelling hook and mention the value proposition of the quiz. Use eye-catching graphics to grab attention.
Create a set of questions, displayed one per page. Ensure they are relevant and designed to gather valuable information about the customer’s needs and preferences. Â
Aim for 4-10 questions (ideal), but it can depend on the information your quiz needs to show accurate results.
Create quiz questions using Byte
Include a mix of answer types per question, such as multiple choice, text or images, as it can keep the quiz engaging.Â
Add a gamification element like a progress bar to encourage users to complete the quiz.
Create quiz questions using Byte
Ensure there is a logical flow between the questions.
Once answers are added, include a page to collect your customers' email addresses. Integration with a popular ESP like Klaviyo can boost your retargeting strategies.
Klaviyo Integration with Byte
Use the drag and drop editor to tailor the quiz design to your website’s colors, fonts, and styles.Â
Enhance the user experience with interesting transitions in your quiz.
Determine whether the quiz would show up on your home page, product page, blog post, or pop-up, and add it to the same.
PRO Tip: Byte quizzes are optimized for all devices, especially smartphones.
4. Add Relevant Products and Conditional LogicÂ
After your quiz questions and answers are ready, it’s time to add products for each page. For every answer option on the page, designate which products should be displayed and which should be excluded.
For instance, if the question is, “Who are you shopping for?” and the answer is “mom”, you can recommend women’s products and exclude men’s products.
Include and Exclude Products in Byte
Once you’ve matched the right products to every answer, the next step is to implement conditional logic for your pages.Â
Essentially, this means setting up rules like “Go to this page unless the rule is/ is not X, then go to another page.”
Don’t worry, it’s not as complicated as it sounds.
For example, if the question is,“What is your budget?” and the user selects “Under $25,” you can direct them to a page showing products in that price range.Â
Alternatively, if they choose “$25 - $50” the quiz can navigate them to a page featuring higher-priced items and so on.
Create quiz questions using Byte
5. Showcase Results
You can create various outcomes for your page by mapping them with relevant answers.Â
For example, if a customer selects options related to “mom,” then direct them to a page featuring a feminine gifts outcome.
The products you’ve already selected for each answer in step 4 will be displayed on the product recommendation page.Â
You can customize the look and feel of your product recommendation page for a cohesive brand experience.
Show product recommendations using Byte
Furthermore, you can divide your product recommendations into slots. For example, gift recommendations for day and night time.
Pro Tip: Slots are a must-have for skin and hair care quizzes!
6. Enable Analytics Tracking
You can enable Google Analytics for your quiz to track various metrics such as Quiz Started, Quiz Completed, and Questions Answered.
This tracking provides insights into quiz performance and helps identify which recommended products resonate most with your users.
By analyzing this data and using A/B testing, you can refine your marketing strategies, ultimately enhancing engagement and driving continued growth.
7. Launch Your Quiz
The final step of creating a product recommendation quiz is launching it on your ecommerce site.
After completing the creation of your ecommerce quiz, simply click the pre-curated quiz link from the Publish menu, and your quiz will be live.
So, what are you waiting for?
Check out the various quizzes you can create effortlessly in just minutes using Byte today!
FAQ
1. What is a product recommendation quiz in ecommerce?Â
A product recommendation quiz in e-commerce asks customers questions about their preferences and suggests products based on their answers. This personalized approach increases sales and customer satisfaction.
2. How important are product recommendations quizzes?
Product quizzes offer personalized recommendations, boost engagement and help gather valuable customer data for retargeting. This helps businesses improve conversions and customer satisfaction.
3. How do I add a product recommendation quiz on Shopify?
You can use Byte to create your custom product recommendation quiz on your Shopify store.
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Boost Conversions by with Product Quizzes
Engage customers with Product Recommendations Quiz. Let AI create your, Drag & Drop
Boost conversions by 2.5x! Engage customers with personalized product recommendation quizzes.
Boost conversions by 2.5x! Engage customers with personalized product recommendation quizzes.
Create personalized product quizzes and surveys to boost conversions. Use our no-code builder to add text, images, and email collection, with conditional logic for targeted recommendations. Integrate with Klaviyo to collect zero-party data.
Create personalized product quizzes and surveys to boost conversions. Use our no-code builder to add text, images, and email collection, with conditional logic for targeted recommendations. Integrate with Klaviyo to collect zero-party data.
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