If youāve ever shopped from your popular D2C (direct-to-consumer) brands, chances are youāve experienced the magic of a super-optimized checkout. Whether it's the checkout upsells, trust badges or shipping upsells, these brands have mastered the art of turning browsers into buyers. But what if you could replicate those exact checkout strategies for your own Shopify Plus store? Thatās where Checkout Wiz comes in.
In this guide, weāll take a closer look at some of the most successful D2C brands such as Beard Brand, True Classic etc. We will break down their best practices, and show you how you can implement the same strategies effortlessly with Checkout Wiz.
Checkout Wiz is the most feature-packed checkout app that empowers you to leverage checkout extensions. Ready to streamline your checkout process and boost conversions like the pros? Letās dive in!
Shopify Checkouts by Successful D2C BrandsĀ
1. True ClassicĀ
True Classic has been redefining men's fashion in the e-commerce landscape with its innovative approach to apparel. Launched in 2019 with just $3,000, this California-based brand rapidly ascended to a remarkable $250 million in revenue in 2023. It is one of the few D2C brands whose mission is simple yet powerful: to provide stylish, high-quality clothing that makes every man look and feel good without breaking the bank. Their commitment to inclusivity is evident in their extensive size range, catering to all body types from S to 4XL. True Classicās store is a case study by itself. Today though, weāll take a look into their checkout.
Breaking Down True Classicās Checkout
True Classic has nailed the art of the single-page checkout, seamlessly blending user experience with a suite of best practices. With features like express checkout and multiple payment options, they make it easy for customers to complete their purchases. Plus, the clear links to terms and conditions ensure transparency, while the validated form fields help eliminate errors.
What Stands Out
Trust Pilot Reviews: True Classic isnāt shy about its impressive track record, flaunting a stellar 4.7/5 rating from 4 million customers right on the checkout page. Theyāve skillfully designed the review widget to mimic Trustpilotās layout, adding an authentic touch that builds trust. After all, social platform reviews carry a weight that traditional website reviews just canāt match.
Trust Badge: Trust Badge: Staying true to its mission of delivering the perfect fit, True Classic displays a bold "100% Perfect Fit Guarantee" badge in the bottom right corner of the checkout page. This reassuring promise lets customers know that any fit issues will be handled with care.
Gift Message: To elevate the shopping experience, True Classic allows customers to personalize their gift purchases with a simple checkbox. When selected, they thoughtfully include a handwritten message with the order, adding a special touch that customers will appreciate.
Packaging Insurance Upsell: Often overlooked, packaging insurance is a clever upsell that can significantly boost average order value (AOV) over time. True Classic offers this option as an easy checkbox, making it simple for customers to opt-in and feel secure about their purchase
Duplicating True Classicās Checkout in Checkout WizĀ
Checkout Wiz is very intuitive when it comes to finding what you need to checkout elements. After you click on ācreate extensionā, you will be guided to pick the option that suits your use case.Ā
1. ā Custom Content-Ā TestimonialāĀ to createĀ Trust Pilot Rating Widget
2. āCustom Fieldā to create Personalized Gift MessageĀ
3. āUpsell Blockā for Packaging Insurance Upsell.Ā
True Classic's Checkout Widgets Replicated in Checkout Wiz
2. Beardbrand
Beardbrand is more than just a name; it's a lifestyle revolutionizing men's grooming since its inception in 2012. It initially counted itself among the premium range of beard care D2C brands. But Beardbrand has evolved into a comprehensive menās grooming destination, boasting a diverse range of high quality products for hair and skin as well. With an impressive reputation built on trust and innovation, the brand has garnered a loyal community of grooming enthusiasts. Beardbrandās website attracts a monthly traffic of 1.6 million visitors . The company generated a revenue of $25.5 million in 2023.Ā
Breaking Down Beardbrandās Checkout
Beardbrand opts for a multi-page checkout, separating customer information, shipping details, and payment processing into distinct steps. Known for fostering a strong community, it's no surprise that their checkout includes an opt-in for weekly tips and product recommendationsāa smart way to grow their SMS list. This is a must-have feature for any ecommerce brand looking to expand their SMS marketing reach.
What Stands Out
Branded Checkout: Beardbrandās checkout experience reflects their dedication to brand consistency. Every detail, from the fonts to the bright yellow CTA buttons, stays true to their aesthetic. A branded checkout creates a cohesive and familiar experience for customers, reinforcing brand identity from start to finish.
Single Product Upsell Block: Beardbrand takes upselling to the next level with a clever product recommendation widget embedded within the checkout process. Not only does it suggest an additional product, but it also allows customers to choose variations and even select subscription delivery options, turning a simple upsell into an opportunity for repeat business.
Duplicating Beardbrandās Checkout in Checkout WizĀ
1.Ā Branding Configurator
2.Ā Susbcription Block Creator
Beardbrand's Checkout Widgets Replicated in Checkout Wiz
3. PaperlikeĀ
When it comes to popular German D2C brands, Paperlike stands tall. The brand has carved out a niche in the digital accessories market by focusing on enhancing the iPad experience for users worldwide. The company primarily targets creative professionals, students, and digital artists, providing them with innovative products that allow for a more natural writing and drawing experience on their devices.
With a revenue of approximately $10 million, Paperlike has successfully established itself in the competitive landscape of digital tools, leveraging its unique screen protector to meet the nuanced needs of its customers. The brand's commitment to quality and user satisfaction has resonated well in markets across Europe, North America, and beyond, as it continues to expand its product offerings and solidify its presence among iPad users globally.
Breaking Down Paperlikeās Checkout
Paperlike keeps things straightforward with a clean, multi-page checkout process. Every element of the checkout has been tailored to align with the brandās guidelines, ensuring a seamless experience. The essentials, like refund and shipping policies, are prominently featured, while the shipping and payment pages follow standard e-commerce best practices.
What Stands Out
Discounted Upsell: While Paperlike is best known for its iPad screen protectors, the checkout upsell showcases complementary products like their iPad folio case and drawing gloves. The upsell widget is thoughtfully designed, allowing customers to select the appropriate variant based on their iPad model. A generous 15% discount serves as the perfect incentive to encourage customers to add these extras to their cart.
Duplicating Paperlikeās Checkout in Checkout WizĀ
1. Upsell Creator to create Upsell Blocks
Paperlike's Checkout Widgets Replicated in Checkout Wiz
4. Athletic Brewing CompanyĀ
Athletic Brewing Company, founded in 2017 and based in Milford, Connecticut, has emerged as a trailblazer in the non-alcoholic craft beer market. The D2C brand, co-founded by Bill Shufelt and John Walker, has quickly established itself as a leader in the industry, with recent revenue figures reaching an impressive $37 million in 2021.Ā
As the non-alcoholic D2C brands market continues to grow, Athletic Brewing is well-positioned to maintain its leadership position. With a focus on expanding its product line and reaching new markets, the company is poised for continued success in the years to come.
Breaking Down Athletic Brewing Companyās Checkout
Athletic Brewing Company keeps it simple with a multi-page checkout that covers all the basics. But what really caught our eye is how theyāve used free shipping as a strategy to boost average order value (AOV) right at checkout.Ā
What Stands Out
Free Shipping Progress Bar: While many brands advertise free shipping on sticky banners or product pages, Athletic Brewing takes it a step further by featuring a free shipping progress bar directly on the checkout page. This valuable real estate serves as a reminder of how close customers are to qualifying for free shipping.
Athletic Brewing uses a simple progress tracker to show how much more customers need to spend to unlock free shipping. For those looking to up their game, you can use tools like Checkout Wiz to create a more advanced version of this progress bar. Weāll show you how.
Upsell Widget: Athletic Brewing has also paired the free shipping progress bar with a smart upsell widget. This clever combination encourages customers to add more products to their cart, helping them reach the free shipping threshold without interrupting the checkout flow. Many of the recommended items are priced just above the remaining amount needed, making it an effective strategy for increasing AOV.
Duplicating Athletic Brewing Companyās Checkout in Checkout WizĀ
1. āFree Shipping Barā feature to create the shipping progress bar.
Elevating Athletic Brewing Company's Checkout with Checkout Wiz
5. Perfect White Tee
Perfect White Tee, based in Los Angeles, United States, specializes in providing high-quality women's tops that blend comfort with style. With a commitment to using premium fabrics like recycled cotton and French terry, it's one of the few D2C brands that aim to deliver both sustainability and comfort in their products.
The company has successfully positioned itself within the competitive fashion market by appealing to women who value quality and timeless designs. As it continues to expand its offerings, Perfect White Tee is dedicated to enhancing the everyday wardrobe of women across North America and beyond.
Breaking Down Perfect White Teeās Checkout
Perfect White Tee offers a sleek, single-page checkout that covers all the essentials of best practices. From multiple payment options to clearly communicating its value proposition, this D2C brand ensures a smooth and trustworthy checkout experience. Letās dive into the details.
What Stands Out
Trust Badges: Perfect White Tee uses trust badges strategically to reinforce its value proposition. Highlighting a 45-day free return policy and free shipping, the brand also shares its heritage as a family-owned business based in California. This personal touch builds a deeper connection with customers.
Reviews: Reviews play a crucial role in quelling last-minute doubts, and Perfect White Tee makes sure to showcase them prominently. The photo accompanied ratings and reviews displayed on the right side of the checkout page, create a perception of authenticity.Ā
Duplicating Perfect White Teesā Checkout in Checkout WizĀ
1. Custom Content to Create Testimonials and Trust Badges
Elevating Perfect White Tee's Checkout Widgets with Checkout Wiz
6. ICON.AmsterdamĀ
ICON. Amsterdam, based in the United States, has quickly established itself as a prominent player in the menswear market, blending contemporary style with premium quality. Launched with a vision to redefine modern streetwear, ICON offers a diverse range of clothing, including pants, denim jeans, shorts, and tops, catering to fashion-forward men who appreciate both comfort and aesthetics.
As the brand continues to expand its offerings and enhance its presence in the global fashion scene, the D2C brand remains dedicated to delivering high-quality products that reflect the dynamic lifestyle of modern men.
Breaking Down ICON. Amsterdamās Checkout
Staying true to its minimalist brand aesthetic, ICON. Amsterdam offers a sleek, single-page checkout experience. Letās take a closer look.
What Stands Out
Shipping Insurance Upsell: Every opportunity to boost average order value (AOV) matters, and ICON. Amsterdam leverages shipping insurance to do just that. Their simple upsell, priced at $3.95 per order, offers protection against damages and theft. This small addition can accumulate significantly, making it a clever strategy to drive revenue over time.
Trust Badges: Like many top brands, ICON. Amsterdam uses trust badges to alleviate any last-minute purchase doubts. They prominently showcase their global delivery capabilities and a 14-day return policy, reinforcing customer confidence at the final step of the buying journey.
Duplicating ICON. Amsterdamās Checkout in Checkout WizĀ
1. Upsell BlockĀ Creator in Checkout Wiz
2. āCustom Contentā to create trust badges
ICON.Amsterdam's Widgets Replicated in Checkout Wiz
7. Disc StoreĀ
Now that weāve broken down checkouts designed by popular D2C brands, let's take a look closer to home. Our client, Disc Store commands an honourable mention and some. They have implemented a āmaximalist checkoutā which has done wonders for their business. Weāll explore that soon, but first hereās a little bit about Disc Store.Ā
Disc Store, a D2C brand based in the United States, specializes in high-quality disc golf products and accessories for enthusiasts. Offering a range of items like discs, bags, and apparel, they cater to both beginners and experienced players.
With approximately $5 million in revenue, Disc Store has established itself in the competitive sports retail market by prioritizing customer satisfaction and product quality. As disc golf continues to grow in popularity across North America, the company is focused on expanding its online offerings.
Breaking Down Disc Storeās Checkout
Disc Store went the maximalist route with its checkout, utilizing a combination of several powerful tools to maximize conversions and enhance customer satisfaction. Letās explore the key features that make Disc Storeās checkout stand out.
What Stands Out
Branded Checkout- Disc Storeās checkout seamlessly adapts their overall brand identity, providing a cohesive experience from start to finish. The brand has utilized custom fonts, colors, and logos to ensure that customers feel a continuous connection to the Disc Store brand even during the checkout process. This attention to detail reinforces trust and maintains a consistent brand narrative throughout the customer journey.
Shipping Upsells - Disc Store effectively uses shipping upsells to drive up their AOV. Customers are presented with options for expedited shipping or premium shipping insurance during the checkout process. These upsells are carefully designed to appeal to customers who value faster delivery or added security for their orders, increasing both revenue and customer satisfaction.
Free Shipping Progress Bar- One of the most effective features is the free shipping progress bar, prominently displayed on the checkout page. This dynamic bar encourages customers to add more items to their cart to unlock free shipping. By visually showing how close they are to qualifying, it gamifies the checkout experience and nudges customers to spend more, which directly impacts AOV positively.
Checkout Cross-Sell- Disc Store strategically places product recommendations within the checkout, offering complementary items such as disc wall hanger. This allows customers to enhance their purchases with relevant, often lower-cost items, contributing to a seamless and personalized shopping experience.
Special Checkout Discounted- Finally, Disc Store has integrated an discounted upsell feature, offering customers additional items at a checkout exclusive discount.Ā This creates a sense of urgency and added value, encouraging customers to take advantage of the offer while they complete their purchase.
Conclusion
In this blog, weāve explored the checkout strategies of several top-performing D2C brands. From True Classic's seamless one-page checkout to Disc Store's maximalist approach, these brands have mastered the art of optimizing the checkout experience. By utilizing features like branded checkouts, upsells, cross-sells, and free shipping progress bars, these brands not only boost average order value but also enhance customer satisfaction. With tools like Checkout Wiz, replicating these strategies is easier than ever, allowing any Shopify Plus store to compete with the best in the business.
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Surya V
Surya leads Product Management at Skai Lama. He talks about Shopify Checkout, Conversion Optimization, and growth tactics for Shopify Plus stores.
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Transform your Shopify Checkout with Custom Blocks, Upsell Widgets, Surveys and Full Branding Control
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Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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