The Shopify Order Status Page is vital to the post-purchase customer experience. It is the only place where customers can review their order details and track their shipments. Considering its importance and frequent visits, optimizing this page is crucial for increasing customer loyalty and building your brand's image.
For Shopify Plus merchants, the ability to customize the Order Status Page has been simplified with Checkout Extensibility. These allow merchants to personalize this page without needing any coding skills. By leveraging checkout extensions, merchants can not only provide essential order information but also create a branded, engaging experience that resonates with customers beyond the initial purchase.
A well-designed Order Status Page can reassure customers, reduce post-purchase anxiety, and foster trust that encourages them to return to your store. In this blog, we will explore how to build an effective and customer-friendly Order Status Page. But first, it's important to understand why prioritizing your Order Status Page is vital.
Why Brands Need To Customize Their Shopify Order Status Page
Many Shopify stores stick to the default order status page, overlooking its significant impact on the customer experience. Particularly for high-value items, customers are likely to visit this page multiple times as they wait for their orders. Investing in building a better experience in this case will not only satisfy customers but also encourage repeat business.
Moreover, the order status page offers an excellent opportunity for upselling, showcasing your brand, and collecting customer feedback.
Thanks to Amazon, expectations for the post-purchase experience have increased. Customers look for more than just basic order details; they want regular updates, product recommendations, and more. In this blog, we'll dive into how you can customize your Order Status Pages to deliver an outstanding experience that impresses customers and keeps them engaged every time they return to check on their order.
How To Customize a Shopify Order Status For A Better Customer Experience
Real-Time Shipment Tracking
This is an essential feature for any Order Status Page. Often, customers visit this page primarily to get updates on their orders. Providing accurate and timely updates not only builds trust by keeping customers informed but also mitigates concerns if there are any delays. Failure to update customers can lead to mistrust and anxiety, as they have already invested in your product. Without visible progress, customers may even consider canceling their orders out of concern for their money.
Real Time Shipping Updates With Checkout Wizard on Shopify Store
To improve customer experience and provide real-time updates, you can integrate your shipping app through the Checkout Wizard. This allows live tracking updates to be displayed directly on your Order Status Page, ensuring that customers feel informed and valued throughout the post-purchase process. For enhanced versatility, it also supports third-party shipping apps like ShipBob, DHL Express, FedEx, and UPS. In fact, 87.4% of customers have reported that real-time order tracking has made their buying experience more enjoyable.
Strategic Upsells
Upselling on the Order Status Page is a powerful strategy that can directly impact your bottom line. When you offer additional items on this page, you effectively reduce your Customer Acquisition Cost (CAC) to virtually zero, since the customer is already engaged with your brand.
Unlike upselling at the cart or checkout, where high-value items might be more appropriate, the Order Status Page should focus on lower-value, related items. Customers typically check this page to track their orders, not with the intent to shop, so relevant, low-cost items are more likely to succeed as impulse buys.
Additionally, consider using A/B testing for different upsells at various price points to determine what resonates best with your customers. With Checkout Wizard, you can track the performance of each upsell, allowing you to refine your strategy and choose the most effective products to feature on your Order Status Page.
Social Sharing Options
Integrating social sharing options on your Order Status Page taps into the modern habit of sharing life updates on social media. By providing an easy way for customers to share their purchases, you not only help them celebrate their new buy but also increase your brand's visibility and credibility.
Also, let your customers know about your influencer marketing program. This can offer benefits to customers who have a significant social media presence, incentivizing them to promote your products. Such promotions lend credibility to your brand and can effectively reduce your Customer Acquisition Cost (CAC).
You can also ask them to follow your brand on social media to further engage customers. It will help you build a community around your products, building long-term relationships with your customers.
Easy Cancellation
Offering an easy cancellation is another essential feature you need to provide on your Order Status Page. You can improve the process by asking customers why they are canceling their orders. This feedback helps identify and address issues such as mistrust or inadequate communication about order statuses. Offering support at this stage like confirming details or suggesting alternatives, can often resolve concerns and prevent cancellations.
This proactive approach not only reduces cancellations but also demonstrates your commitment to customer satisfaction.
Integrating Customer Support
It's necessary to provide customers with straightforward ways to contact you or the delivery team directly from your Order Status Page. Especially for high-value items, customers should have immediate access to support for any queries or concerns they might have about their orders.
You can start by enabling customers to contact the delivery personnel directly to improve the delivery coordination process. This is particularly useful if customers need to make last-minute arrangements for receiving their orders or wish to inquire about their delivery status by speaking to an actual person.
This level of accessibility adds a layer of personal interaction that increases trust and reliability in your Shopify store.
Ensure Mobile Compatibility
Most customers check their orders on mobile devices, so your Shopify Order Status Page must be optimized for smartphones and tablets. Make sure that the text is easy to read and the images are clear on smaller screens.
Mobile Optimized Shopify Order Status Page
A mobile-optimized page ensures a smooth experience for all users, helping them access tracking updates, support options, and other features effortlessly.
Custom Language Settings
Make your Order Status Page user-friendly by offering it in different languages. In the case of Shopify, you can easily set the language on your order status page using the Checkout Wizardapp. This feature lets customers view their order details in their preferred language, to provide a better overall experience and connect them more closely with your brand.
Surveys for Gathering Feedback
Incorporate surveys on your Order Status Page to collect specific feedback about the product and the shopping experience. This approach not only helps you improve your offerings but also lets you learn more about your customers' preferences, which is crucial for making targeted improvements.
The data obtained from these custom fields can be invaluable beyond immediate feedback. Use this information to better understand customer demographics, such as birthdays or how they discovered your store. These insights help you refine your marketing strategies so that you reach the right audience through the most effective channels. This strategic use of customer feedback ultimately strengthens your brand's market positioning and customer engagement.
Custom Notes for Delivery
Allowing customers to leave custom notes regarding their delivery can significantly improve the delivery process. This feature lets customer specify details about their delivery location or inform the delivery team of their availability on certain days. Offering this option ensures smoother deliveries and clear communication of any special instructions. This approach not only boosts customer satisfaction by acknowledging and accommodating their needs but also helps reduce returns and save on logistics costs.
Consistent Branding
It's important to keep your Order Status Page looking and feeling like the rest of your store. Inconsistent branding across different pages of your store can be jarring for customers and may undermine the credibility of your brand.
By aligning the design and tone of your Order Status Page with the rest of your shop, you maintain a cohesive brand experience. This consistency helps to reinforce your brand identity and sustain the trust of your customers.
Conclusion: A Better eCommerce Experience With Order Status Page
The eCommerce landscape is rapidly evolving to prioritize online experiences, shifting from merely offering products to creating engaging, value-added interactions. A well-designed Order Status Page is key to this experience. By designing an Order Status Page that fosters trust and delivers real value, you can keep your customers engaged and happy.
Ultimately, a great Shopify Order Status Page not only solidifies customer trust but also encourages repeat visits, creating a win-win situation for both the customers and your business. By focusing on the elements we talked about, you can turn a simple order update page into a powerful tool for customer retention and brand loyalty.
If you want such an optimized Order Status Page for your Shopify Plus store, then reach out to us via chat or schedule a call!
We will help you build an engaging Shopify Order Status Page with Checkout Wizard
FAQs
1. Do I need coding experience to customize my Shopify Plus order status page?
Depends on the level of customization. Shopify Plus merchants can use checkout extensibility to make basic customizations without coding, but advanced options might require some technical knowledge.
2. How can Checkout Wiz customize my Shopify order status page?
Checkout Wiz is an app that allows you to customize your order status page without coding. You can add real-time tracking, upsells, social sharing to create a branded and engaging post-purchase experience.
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Surya V
Surya leads Product Management at Skai Lama. He talks about Shopify Checkout, Conversion Optimization, and growth tactics for Shopify Plus stores.
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Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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