Most online stores underutilize the thank you page and order confirmation page. Typically, this page has a thank you message alongside order details.
Not only does this page have space to include other marketing messages, but it is also an excellent opportunity to capture customers' attention and showcase various aspects of your Shopify store.
However, many retailers miss out on these opportunities, undermining the value this page can provide.
Before we start, it’s important to note that people often confuse the thank you page with the order status page. While they look similar, the shopify thank you page URL is different from the Shopify order status page. The former is shown after shopify order confirmation page, while the latter is viewed when someone checks their order status.
In this blog, we'll discuss how you can customize the thank you page to maximize its return in form of repeat purchases and customer engagement.
10 Recommended Shopify Thank You Page Customizations for Your Online Store
There are many ways to optimize the Shopify thank you page via customization. You can include many elements depending on your Shopify business goals. Here are 10 customizations we recommend based on our experience with Shopify brands.
1. Post Purchase Cross-Sell
Most brands do not want to come across as too salesy and that is why avoid product recommendations on the thank you page. But many brands, for example, Amazon, know how to use this page to cross-sell products in the right way.
One of the best eCommerce thank you page examples is from Amazon:
By showing related products or products frequently bought together, you can prolong customers’ shopping experience. You can tempt customers back into shopping more.
Moreover, you can introduce new products to customers that they may not have discovered otherwise.
75% of customers are more likely to buy products if you personalize the recommendations.
Pro tip: Always focus on showing products related to the item purchased or frequently bought together on the thank you page. Only then it is effective instead of sales.
Another way to customize the Shopify thank you page is by combining your up-sell strategies with the page. Upselling can help you increase the average order value, as well as add value to customers via better products.
For example, if customers buy products from the gifting collection on your website, upsell them gift boxes and gift hampers, to enhance their purchase experience. However, ensure that the recommended product is of better quality, value, and higher price than the one they are about to buy.
Pro tip: Make the upsell a great value but low-priced as a thank you page Shopify offer to ensure customers cannot ignore it.
Another excellent way to use Shopify thank you page customization features is to ask for customer feedback. The best time to ask customers for feedback is soon after they’ve made a purchase, because the experience is fresh in their minds.
You could ask them targeted questions, for example, to rate their shopping experience, or payment experience, or how likely they are to recommend your online store to their friends. The more specific your feedback collection question, the better you can utilize the data. Asking for feedback is a good way to know your customers’ expectations and areas where you need improvement.
Pro tip: Make your feedback question as specific as possible to ensure best answers. Else, they will just leave the thank you page without even completing the survey.
4. Run Surveys
Want to understand your customers better but don’t know how to? Want to know what more you could offer customers on your website? Customize your Shopify thank you page to run surveys.
Surveys can help collect data and give you a better understanding of your brand and products. For example, say you plan to launch new products but don’t know whether there’s a demand for them. You could run a survey with specific questions to find out customer interest and sentiment around those products directly from your customers.
Pro tip: Make surveys short, crisp, and to the point. Offer customers something in return like a very small gift or a 5% discount for next time.
5. Request Product Reviews on Past Orders
Brands often display customer reviews as social proof, on product pages, thank you pages, and on various other channels. The Shopify thank you page is an excellent opportunity to also collect product reviews.
For example, customers who buy repeatedly from your store can share reviews of previously purchased products. You can request these reviews on the thank you page. An easy way to do this is to display a photo of that product along with a quick review submission form.
Pro tip: Offer customers something in return of the review, for example, reward points or a discount code for their next purchase.
6. Ask Them to Share on Social Media
An increasing number of consumers are relying on social media to discover, browse, and know more about products and brands. One effective way to get word out about your products is to encourage customers to share about their purchases on social media platforms.
You can make this request a part of your Shopify thank you page. For example, request customers to share a photo or video of their purchase on social media. Or, ask them to write a short review or comment on your posts. In return, you could offer them an incentive.
Pro tip: Include many social platforms in your strategy, but avoid repeating the same content on different platforms.
60% of marketers say referral programs help boost lead generation. Not just that, referrals help generate quality leads. For example, when your customers refer your product to their friends, they already build trust in those future potential customers. This sets up your Shopify business for greater success.
And one of the best ways to request for referrals is via Shopify thank you page customizations. Utilize the thank you page and the opportunity to tell customers to refer friends.
In return, give them incentives. For example, “Enjoy shopping on our site? Refer a friend and avail 10% off on your next purchase. Click here to refer.
Pro tip: Be consistent with the referrals program to see results.
8. Ask Customers to Join Your Loyalty Program
A fantastic way to grow repeat customers and boost loyalty is to set up loyalty programs. This is a long-term marketing strategy that helps brands improve customer lifetime value, increase customer loyalty, and grow customer base, among other benefits.
And the best time to promote loyalty programs is just after a customer makes a purchase. They already like your brand/ product because they made a purchase. Use the Shopify thank you page customization features to promote your loyalty program and motivate them to join. For example, you could tell them about the benefits of your loyalty program to make it easier for them to join.
Pro tip: Create unique and engaging loyalty programs; avoid run-of-the-mill generic programs.
9. Ask Customers to Sign up for a Customer Account Page
Many shoppers choose the guest checkout option instead of registering on the site. The reasons could be many — lengthy sign up form, preference for quick checkout, or they may assume they’re not going to buy more from your site.
However, you could motivate them to sign up for a customer account page via the thank you page. This can help you convert one-time customers into long-term loyal customers. For example, in the Shopify thank you page, provide them a sign-up link, offer them incentives to sign up, and tell them how signing up can benefit them. If done right, there is a greater chance they will sign up.
Pro tip: Make the sign up process easy by sharing links on the thank you page.
10. Ask Customers to Subscribe for Promotional Alerts
Most first-time shoppers prefer the guest checkout route. At most, they sign up for order alerts only. But for your long-term benefit, you must encourage customers to subscribe for promotional alerts.
Customers prefer various channels for communication, and hence you must include as many communication platforms as possible, for example, email, WhatsApp, SMS, messenger, social channels, etc.
Use the Shopify thank you page customizations to include a form for customers to sign up for promotional alerts.
Pro tip: Tell customers about the different types of promotional alerts they can expect.
How to Get Started With Your Shopify Thank You Page Customizations
As you can see, your Shopify thank you page has immense potential to attract new customer sign ups, boost loyalty, spread brand awareness, and create more engagement. But that’s only if you plan and customize your page in the right way.
Optimize your thank you page with post-purchase cross-sell and upsell offers, running feedback surveys and product reviews, and encouraging social media shares, referrals, and loyalty program sign-ups.
2. What makes a great Shopify Thank You page?
Personalized product recommendations, incentives for actions (e.g., feedback and social shares), referral programs, loyalty program sign-ups, and customer account creation help make a great Shopify thank you page.
3. What are the benefits of a well-designed Thank You page?
Benefits include more customer engagement and satisfaction, increased repeat purchases, valuable customer insights, improved brand loyalty, and a high ROI.
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Surya V
Surya leads Product Management at Skai Lama. He talks about Shopify Checkout, Conversion Optimization, and growth tactics for Shopify Plus stores.
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Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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