Conversion Rate

Conversion rate refers to the percentage of website visitors who take a desired action. This action could be anything from making a purchase (the most common goal) to signing up for an email list, downloading a brochure, or creating an account. For example, if 100 people visit your online store and 10 of them end up buying something, your conversion rate would be 10%. Higher conversion rates mean you're convincing more visitors to do what you want them to do. The average e-commerce conversion rate typically falls between 2.5% - 3%.

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