Cost-Per-Click (CPC)

Cost-per-click (CPC) is an advertising model used online where you pay for advertising based on the number of people who actually click on your ad. It's used in platforms like Google Ads and Facebook Ads. Advertisers set a maximum bid for clicks, and they're charged only when a user clicks on their ad. Here's the formula for calculating CPC: CPC = Total ad cost / Total number of clicks So, let's say you spend $100 on your ad campaign and get 200 clicks. Your CPC would be $100 divided by 200, which equals 50 cents per click A lower CPC generally indicates a more successful ad campaign, as you're getting more clicks for your money. CPC is a popular option for online advertisers because you only pay for results. It's a good way to target potential customers who are already interested in what you offer.