CTR: Click Through Rate

CTR stands for Click-Through Rate. It's a metric used in marketing and advertising to measure the effectiveness of an ad or campaign. It tells you what percentage of people who see your ad actually click on it. CTR is calculated by dividing the number of clicks by the number of impressions, and then multiplying by 100 to express it as a percentage. So, for example, if your ad gets shown 100 times (impressions) and 5 people click on it, your CTR would be 5%. The average CTR in e-commerce is around 2.69%. However, a "good" CTR can change depending on the specific marketing channels.

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